Publishers of all sizes and focus have days when it is absolutely critical to know not the just the magnitude of their audience but also the quality of their audience's connection to their content. But Daily Racing Form is an extreme example: Several times a year after a big race like the Kentucky Derby, the site experiences enormous traffic spikes for a few distinct hours. As such, they have a particularly acute need for knowing the exact seconds during which specific pieces of content are most strongly attracting and keeping their audience reading or watching.
Why? This is the highly-engaging content that makes people more likely to subscribe or purchase premium content. Daily Racing Forum use Chartbeat Publishing and the Video Dashboard to know what pages or videos to promote and optimize for their audience minute-to-minute in those critical hours that drive their yearly top line numbers.
Our infographic below explains how the Daily Racing Form uses data to capture their audience during critical moments. Get the full animated experience here: