We’re all about attention. Here are a few stories from the week that captured ours.

Headline Writing with NYT Guru

ProPublica | Eric Umansky and Kyle Massey | June 22    (20 Minute Listen)
“Write the headline on the story that’s there.”

‘It’s easier to break the rules when you know them’ – Q&A with Mitra Kalita

Journalism.co.uk | Alastair Reid | June 22     (5 minute read)
“I’d love an emoji that captures my mind and split screens of Chartbeat, our site, other sites, my email accounts, my social accounts.”

How Renée Kaplan, the FT’s first head of audience engagement, approaches her new role

NiemanLab | Joseph Lichterman | June 22     (10 minute read)
“Fundamentally, though, I define audience engagement as getting our journalism in front of more audiences and more of the right audiences.”

Google’s ‘Quality Update’: What Content Marketers Need to Know

The Content Strategist | Natalie Burg | June 22    (4 minute read)
“This update is all about rewarding sites that focused on improving the user experience and pushing quality content (and punishing those that have not).”

The state of mobile ad spending in 5 charts

Digiday | Ricardo Bilton | June 23     (6 minute read)
“Global mobile advertising revenue is expected to climb 52 percent this year, while television ad revenue will increase just 1.2 percent.”

What are they thinking? Times aims to double its branded content business

Capital | Ken Doctor | June 24     (9 minute read)
“While almost every big publisher has jumped in, or plans to, we’ll start to see the separation between those who excel and those who don’t”

A Focus on Community Engagement at ONACamp Indianapolis

Online News Association | Jennifer Mizgata | June 24     (7 minute read)
Measuring Success with Metrics: Anjanette Delgado, Audience Analyst, The Journal News and lohud.com, walks you through what questions you should be asking and what metrics you should be tracking to inform your editorial strategy.

10 numbers that define the news business today

NiemanLab | Ken Doctor | June 25     (10 minute read)
“Of the $58 billion U.S. digital ad total for this year, almost two-thirds of it will be touched by ‘programmatic.’”

The Biggest Social Media Science Study: What 4.8 Million Tweets Say About the Best Time to Tweet

Buffer Blog | Kevan Lee | June 25    (10 minute read)
“The best times to tweet for engagement are quite the inverse of the most popular times to tweet.”