We’re all about attention. Here are a few stories from the week that captured ours.

Social Media & Analytics To-Do Lists for Teaching Mobile Journalism

MediaShift | Anthony Adornato | June 29   (5 minute read)
“A news outlet’s website is important, of course, but it’s increasingly becoming the secondary spot to publish information.”

RoboEditor: The Strange New Editorial Machine You Need to Become

The Content Strategist | Joe Lazauskas | June 29   (4 minute read)
“You’re the future of the content: part editor, part data scientist.”

Why journalists should care more about media business models

theMediaBriefing | Daniel Williamson | June 30    (12 minute read)
“If you’re a journalist and your business is looking at investing in native advertising, you should make it your business to know about this, and perhaps even to influence it, because it may tangibly affect the purpose of your job, as well as its very existence.”

Facebook tweaks how it decides which videos to show you

Digiday | Jordan Valinsky | June 30   (2 minute read)
“The announcement is part of a broader shift away from likes, comments, and shares as a barometer for what is shown in users’ News Feeds.”

These are the words people can’t resist in a headline

Quartz | Alice Truong | July 1   (1 minute read)
“Native ads, where the context fits in naturally, is more about marketing to the brain.”

There’s a ticking time bomb inside the online advertising market

Fortune | Mathew Ingram | July 1    (4 minute read)
“But there’s an even bigger problem for ad-based media that doesn’t get talked about much: Namely, the fact that a massive chunk of the advertising market is based on smoke and mirrors, or even outright fraud.”