We’re all about attention. Here are a few stories from the week that captured ours.

Ad tech is killing the online experience

Felix Salmon | The Guardian | July 19   (3 min read)
“Web-based articles, these days, are increasingly an exercise in pain and frustration.”

5 ways to Quickly Improve Your Email Newsletter Performance

Jane Friedman | Jane Friedman Blog | July 20   (4 min read)
“Especially if your emails are primarily text-driven, use bold and italics to ensure people don’t miss important links (or calls to action) while skimming your message.”

The mobile web sucks

Nilay Patel | The Verge | July 20   (5 min read)
“Web browsers on phones are terrible. They are an abomination of bad user experience, poor performance, and overall disdain for the open web that kicked off the modern tech revolution.”

3 Things You need To Know About IAB’s Programmatic Revenue Report

Michael Rondon | Folio Magazine | July 20   (2 min read)
“IAB estimates that 70 percent of all programmatic advertising is conducted via open auction.”

Mashable: How to build a media company for the digital generation

Abigail Edge | Journalism.co.uk | July 21   (3 min read)
“If you’re writing a story about something that’s already gone viral, then you’re missing the game.”

7 Tips for Building a Mobile-First, Multi-Platform Newsroom

Mike Reilley | Mediashift | July 21   (4 min read)
“If you’re not thinking mobile, you’re dead.”

Sled Mobile Looks To Make An Impression With A Cost-Per-Second Pricing Model

Allison Schiff | AdExchanger | July 22   (5 min read)
“It’s high time for publishers to start transacting on time.”

Medium’s Joe Purzycki on measuring engagement: “The click is going away”

Chris Sutcliffe | theMediaBriefing | July 23   (6 min read)
“There is an interesting opportunity given all the conversations in the industry to redefine what engagement and what metrics really matter.”

Dallas Morning News Editor: “We are all salespeople now”

Richard Parker | Columbia Journalism Review | July 23   (10 min read)
“We’re going to need more people who can produce data visualization and more developers. And we all need to be better at building audience online.”

BONUS:

The Attention Economy 3.0

Frank Rose | Milken Institute Review | July 2015   (15 min read)
“It follows that, as with any scarce resource, those who capture users’ time should be able to charge a premium.”