We’re all about attention. Here are a few stories from the week that captured ours.

May I Have Your Attention, Please?

David Pakman | Medium | August 10   (5 min read)
“Platforms for self-expression and communication are the largest and most important media companies of the millennial age, dominating share of attention and engagement for young people.”

Twitter: Programmatic pays more when it’s ‘personal’

Garett Sloane | Digiday | August 11   (2 min read)
“Twitter’s mobile ad exchange has found that publishers make a lot more money if they just get more personal.”

A correction around the death of the mobile web

Tony Haile | tonyhaile.com | August 11   (1 min read)
“The mobile web experience is a shit show.”

The attention economy and the implosion of traditional media

Mathew Ingram | Fortune | August 12   (6 min read)
“Attention has become the most valuable currency in the media world.”

The True Cost of Clickbait

Aaron Taube | nativeadvertising.com | August 12   (11 min read)
“Whereas a print publication can get people to purchase an entire newspaper with a couple of juicy headlines and a well-curated crossword section, the central currency of web publishing is the pageview, a direct measure of how many people clicked on an individual story and an indirect measure of how many ads the publisher can show its audience.”

We’re doing mobile journalism wrong: Here are 4 ways to do it right

Judd Slikva | Reynolds Journalism Institute | August 12   (3 min read)
“Being able to gather, edit and produce in a mobile-friendly format is invaluable, especially during the daytime hours when people are consuming news on social feeds.”

The New York Times built a Slack bot to help decide which stories to post to social media

Shan Wang | NiemanLab | August 13   (4 min read)
“You have to build the tool around them, rather than forcing [social media editors] to change their behavior to fit the tool.”

Mobile Spending is Growing LIke Crazy, but Where Is It Going?

Lauren Johnson | Ad Week | August 13   (1 min read)
“The IAB’s findings paint a glowing picture of the state of mobile advertising, but they don’t show marketers which areas of display they should actually spend money on.”