Customer

How the South China Morning Post approaches their digital transformation

Following its high-profile shift from subscription-driven legacy newspaper company to reenergized digital innovator, the South China Morning Post (SCMP) has adopted the Chartbeat analytics suite to increase headline click-through rate,…

by Mike Fiammetta
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Research

The flip to mobile-first

It is official: we are finally “mobile-first.” At the conclusion of Q2, we reached the much-anticipated pivot point when all Mobile traffic (direct and referred) caught up with Desktop (see…

by Terri Walter
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Product

It’s all just History Repeating: Announcing the revamped Historical Dashboard

This week marks the wide release of our Historical Dashboard, a major collaborative effort between our own product, engineering, and data science teams — and you, our users. From user…

by Chris Consroe
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Product

Using Chartbeat to keep up with your mobile audience

For maybe the first time, mobile direct-to-site traffic has eclipsed traffic from Facebook – across all devices, highlighting a growing need: understanding the unique aspects of this audience and the true…

by Katie Stuart
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Research

What we thought we knew about mobile readers

Are desktop homepage readers engaging with content more than mobile readers? New data suggests they are not.For the last several years, we’ve had the mindset that mobile readers are skimmers…

by Katie Stuart
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