Articles written by Chris Breaux

5 results
Research

Research Study: Only 1 in 3 publishers see a clear traffic boost from AMP

AMP traffic in aggregate is increasing, but how widespread is the impact for publishers? Chartbeat, together with The Daily Beast, collaborated on a two-part research study to rigorously quantify the…

by Chris Breaux and Bradley Doll
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Research

You’ll Never Guess How Chartbeat’s Data Scientists Came Up With the Single Greatest Headline

Update: a reader wrote in with the great suggestion of examining the effect of direct quotations in headlines. We found that headlines with direct quotes are 14% more likely to…

by Chris Breaux
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Research

The Evolution of Dark Social: Correcting Attribution in the Mobile App Age

Over the past few years, Internet traffic has seen major changes. As smartphones become more ubiquitous, more and more people are spending a significant amount of time on the web…

by Chris Breaux
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Research

How Engaged Time Affects Reading Comprehension

We recently got an interesting question from a client about the connection between engaged time and understanding in news articles. A priori, one may think that there should be a…

by Chris Breaux
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Research

The State of Dark Social in 2014

Here at Chartbeat, we have a long history of trying to shed light on the sources of your traffic. Since 2012, we’ve helped illuminate the phenomenon known as dark social—where…

by Chris Breaux
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