Author Archive

It’s a social world out there, folks, and we know that means your content doesn’t just live on your site anymore. Enter: Chartbeat Offsite Social. Powered by CrowdTangle and available to clients of both CrowdTangle Pro and Chartbeat Publishing, Offsite Social gives you an expanded view of article performance so that you can understand how the articles you write get read and distributed on social platforms.

We’re trying to close the social gap between understanding the data behind articles posted on your site and social activity surrounding your articles offsite in real time. A new lens on your data shows you how your article is performing on social platforms including Facebook, Instagram, and Reddit, to give you a complete view of your articles: not just who’s reading them on your site, but who’s sharing, liking, and talking about them across social media channels. Read more about the feature here

 

What will this let me do?

Know at a glance where your stories are being picked up, how they’re being viewed, and how many readers are interacting with them – in real time – so you can do something about it in the moment: participate in the conversation, promote the story elsewhere, or identify prominent influencers for your brand.

 

How do I get in on this?

We’re opening up our beta! If you’d like to learn more or find out how you can become a beta partner for the Offsite Social feature, reach out to offsitesocial@chartbeat.com.

We’re headed to #ONA16!

September 13th, 2016 by Katie

On Thursday, the Chartteam is taking a little trip out of NYC and over to Denver for #ONA16.

This is one of our favorite events of the year, always filled with fun and engaging discussions with the industry’s brightest – and we don’t want to miss you! We’ll be holding down the fort at booth M11 in the Midway. We have a lot to show you – new tools, company updates, and of course, Chartbeat t shirts (and iPhone cases!).

We can’t wait.

 

Here’s what else we’ve got going on while we’re there:

 

Audience Building in the Age of Platforms

Don’t miss Chartbeat’s session, Audience Building in the Age of Platforms, as Josh Schwartz, Chief of Data Science, talks about how publishers should be thinking about quality and audience attention in a multi-platform world.

1:00pm on Saturday in the Mineral C&B room

 

Product Training & Demos

Want to just say hi and see what’s new? Make sure you stop by our booth (M11) and look out for our Product Training and Product Demo sessions in the Bullring: Data Discovery in the Newsroom on Thursday, 9/15 from 11:25-11:45am, and Best Practices for Building Loyalty on Saturday, 9/17 from 12:35-12:55pm.

 

See you there!

Scrolling in the Deep

August 10th, 2016 by Katie

To scroll or not to scroll? When 35% of desktop users leave a page before scrolling down at all, you should do whatever you can to capture the attention of the other 65% and make sure they’re actually reading your content.

How readers are moving around on your pages — particularly, how far down the page they’re scrolling — can tell you a lot about how to make your pages more engaging. Take a look at these remarkable statistics about page interactions:

  • The most viewed area of the page is just above the fold. Viewership peaks (just over 80%) at about 550 pixels.
  • The portion of the page below the fold is viewed for nearly three times as long as the top of the page. Pixels at the top of the page are in view for the shortest amount of time — about 4 seconds — and the amount of time in view steadily rises as we move down the page, peaking at around 1200 pixels.
  • Readers who do scroll down past the fold engage much more towards the bottom of the page than they do at the top. We see this represented in the figure below, where we show the amount of time each area of the page was actively viewed by those who scrolled to view it at all.

 

Engagement Across the Page

What does this mean? Don’t just structure your content like every other article out there. Since there’s a large drop-off of readers once you get past the fold, you should touch on your main point early on to speak to all of your readers. When finalizing layout, however, keep in mind how readers typically read and scroll through pages. By setting up your articles to suit these behaviors, you’ll see much more engagement with your content.

Want to learn more about how to improve your layout strategies? Download our checklist for Engaging Article Layout, and get in touch at productoutreach@chartbeat.com.

 

You’re the real-time maven. Your queue is faster, your backlog is always changing, and you’re constantly adapting moment to moment. But you aren’t just changing things on a whim – by monitoring the Chartbeat Editorial Dashboard, you can make informed decisions to boost social performance.

For instance:

 

Can performance in one region help you adjust strategies for another?

By digging into “Location” on your Dashboard, you may notice hourly trends by reader location. If a story did well with your US social audience in the morning, try a similar promotion strategy when it’s evening for your UK and Europe audiences.

 

Are readers from certain referral sources more loyal than from others?

The Dashboard breaks down readership by “Traffic Sources” and “Visitor Frequency.” Pivoting on both of these criteria is a great way to craft your strategy for converting social visitors. For example, you might find that much of your Facebook audience is loyal, in which case you could promote on other channels to capture new readership.

 

Are there any opportunities for me to create native content?

See what content is accruing organic traffic and recraft it for promotion across all sorts of social platforms. Are there any opportunities to push content further by creating native content for specific channels? Social consumers have more than one social media account and will likely engage with your content across many of them.

 

Are social visitors actually reading what they’re clicking on?

Have a lot of articles where shares and likes are high, but engagement doesn’t seem to be lining up? Use the Scroll Depth Indicator on Chartbeat Heads Up Display, a screen overlay that displays real-time visitor data on top of home, section, or article pages, to find where readers are dropping off within these articles, and place inline links to keep readers reading.

By turning to the social-focused sections of the Editorial Dashboard, such as “Traffic Sources” and “Tweets by Traffic,” social media managers can use the Dashboard to inform their real-time decision-making. By zeroing in on specific audiences — whether pivoting in on Twitter visitors from the UK or loyal visitors from Reddit — you can continually hone and adapt your social promotion strategy.

 

What about those distributed platforms?

We’re integrated with Facebook Instant Articles and Google AMP pages! This means you can assess exactly where your audience is consuming your content in real time. Pivot the entire dashboard to just see traffic from Facebook Instant Articles, or use Report Builder to see over-time trends in your Instant Article audiences.

 

Want to see how other team members can put Chartbeat tools to work? Check out the stories for content creators, producerssection editorshomepage editorsmobile editors, and video editors

For more information on how Chartbeat Publishing helps Social Media Teams keep it trendy, reach out to productoutreach@chartbeat.com.

It’s no secret that here at Chartbeat, we’re a little dog-obsessed.

So last week, we teamed up with our friends over at Social Tees Animal Rescue and had them bring in some puppies for us to play with for a few hours. As you can see in the pictures below, we had too much fun… And the best part is, they’re all available for fostering or adoption!

 

About Social Tees

Social Tees Animal Rescue is a not-for-profit, strictly no-kill 501c3 organization in the East Village of NYC that takes abandoned animals from kill shelters and provides them with safe haven and veterinary care before placing them in proper forever homes. They rescue, rehabilitate, and place over 3,000 dogs, cats, birds, and exotics per year.

Social Tees Animal Rescue relies heavily on benevolent donations from the public, 100 percent of which are used directly to save animals’ lives.

 

20160614_142142Photo Credit: Burton DeWildePhoto Credit: Burton DeWilde Photo Credit: Burton DeWilde

 

Check Social Tees out on Instagram and Facebook, and all information about donations can be found on the Social Tees website.