January 28th, 2013 by Doug
July 3rd, 2012 by Alex Carusillo
For a lot of people, traffic from social networks can be seen as this big unknown cannon of people who can't be totally controlled or understood. Sure, tweets drive a bunch of traffic, but it can be ridiculously hard to understand which 140-character thought has people banging on your door, and which was ignored. Trying to understand how people feel about you while streams of text about your site, the topics you care about, and #yolo rush by is an impossible challenge. And that's always bugged us because social is so crazy important. When something goes viral on a social network your whole audience changes. It's no longer just your loyal fans - now you've got to think about people who've never heard of you before or, at best, people who don't know much about you. Getting those people to your site and making sure they know you're out there is the difference between a good single day of traffic and a ton of new loyal fans. Chartbeat is all about making it absurdly easy to see the important stuff that is happening right now and opening the door to actions that push the dial to its limit. No better place to do that than on social networks.
So today we're launching the reimagined Chartbeat social view. And it's way more than just a new set of graphs.Our Social View is here to answer two key questions:
- Is social driving traffic to my page?
- Is there a conversation about me that I should be a part of?
So get social.Head into your dashboard, link your Twitter and Facebook accounts, and let's see how much more you can do with your social data and social traffic now. As always, this is just the start. We're going to be adding more networks, more data, and more ways to help you kill it out there. If you've got any questions don't hesitate to email us or sign up for our weekly Chartcorps workshops to get the inside scoop on how you can use each of our features and real-time data in general to act.
June 21st, 2012 by Oli Olafsson
How well do you know your social audience? I mean really know them - not just that they come from Facebook, but how they interact and engage with your content?
Well, after we launch our brand new version of Social View for the Chartbeat dashboard next week, you’ll know them a whole lot better.
Alongside Social Concurrents, you’ll see a completely redesigned and pivotable Social Timeline. What about tweeting directly from the dashboard? That might be coming your way too... But we’ve said far too much already. Check back next week for the whole shebang!
May 3rd, 2012 by Doug
The world outside your website is tough to manage. You have die-hard fans extolling you in 140 characters. You have newbies who aren’t quite your target stumbling upon you via, er, StumbleUpon. And your regular guys constantly checking up on you through their iPhone apps. For a long time people have looked at the social audience, in particular, as its own discrete segment living in a vacuum to be treated totally differently from the rest of your audience. But really, they affect your site traffic and engage with your content like everyone else, don’t they? Shouldn’t you know just how much they're affecting your site? We sure think so. So within the new Social View on your Chartbeat dashboard, you’ll see the whole world of your social visitors. There’s a ton of easy-to-digest information about what’s going on with your site as seen through the social web.
...and behind all that iOS code.Your iPhone and iPad app is kind of like an entirely different site. It reaches a potentially totally new audience for you. It's important to track the differences between your site and your apps. So, we’re beta testing an iOS app tracking feature, too. If you have an iPhone or iPad app, install away through your dashboard sites page and let us know what you think. (Remember: the key word is “beta,” so we’re looking for your feedback and understanding that it’s not done yet). And don’t forget to sign up for the Chartcorps virtual workshop to get a more in-depth look at social, iOS tracking and everything in between.
February 14th, 2012 by Lauryn
Direct traffic. It’s a nebulous beast. Most web analytics products toss any visitor without referrer information into this category. That means any number of people like those who have:
- Typed in the exact URL
- Bookmarked the URL
- Come from a URL using HTTPS
- Clicked on a link from a non-browser-based application (e.g., email, Twitter, IM)
That last point is the tricky bit, right? We live in the social web now, and we have for quite some time. For your team to not know how important email, Twitter, or IM is to your site traffic because it’s being thrown into some Direct Traffic black hole isn't productive - it's hindering and frankly inexcusable at this point. Our Newsbeat crew wasn’t having it. So we decided to fix it. We met with some of our alpha partners, had a few chats, and came to the conclusion that users generally only type in the exact URL or bookmark a link if it’s a key landing page (e.g., forbes.com or forbes.com/opinions/). That makes sense, right? For new and transient articles, it’s highly unlikely anyone going to type the direct path to the page. (e.g., “http://gizmodo.com/5884660/mattel-is-finally-making-the-back-to-the-future-hoverboard”. ) It’s pretty clear that people without referrer information who visit articles like that will have received the link from someone else via a social app like Tweetdeck or Yahoo Mail and shouldn't be counted as Direct Traffic. So within Newsbeat, our data scientists - with the typical magic and fairy dust you’ve come to expect from their algorithm genius - programmatically classify these kinds of pages into two types: articles and landing pages. We feel confident that those long, complicated linked articles can be pulled out of the Direct Traffic bucket and can live under Social with a referrer of “Email, Apps, IM.” Traffic with unknown referral data for landing pages, the shorter, simpler links will stay as Direct, and we label them with an “L" for landing page.