Week of October 26
We’re all about attention. Here are a few stories from the week that captured ours.

This week’s best read: HOW TO USE HEADLINE TESTING TO HOOK AND HOLD READERS

3 Ways to Get More Out of Your Web Analytics

Filip Matous | Harvard Business Review | October 19   (5 minute read)
“Having the right metrics is a good first step; then you need to communicate them clearly.”

Re-Thinking Engagement in the Age of Distributed Content

Liam Corcoran | NewsWhip | October 20   (6 minute read)
“With so many new distribution points, and engagement up across most platforms, there’s a danger that publishers could lose sight of how far their stories can now spread.”

Digital News Report: Most Europeans Access News Online…And On Television

Caroline Lees | European Journalism Observatory | October 23   (3 minute read)
“Twitter use for news is very high in urban Turkey (33 %) but lower in countries such as Portugal (7%) and Poland (9%), nations where overall social media use is still very high.”

Good design causes the brain to pay more attention to news stories

Alex Remington | The Washington Post | October 27   (2 minute read)
“Readers were more cognitively and emotionally engaged by the stories with a cleaner design.

The newest key person at publishers: platform wrangler

Lucia Moses | Digiday | October 29   (3 minute read)
“Part of the challenge is that the platforms require different degrees of back and forth, depending on how automated the process of uploading content is.”