Does headline testing lose value over time? Our data behind its lasting impact on engagement
Facebook traffic to news and media sites continues to fall
If you’ve noticed a drop in Facebook traffic this year, you’re not alone. Amid reports of declining referrals across the globe as well as the recent implementation of a news…
How widely do visitors read across news and media sites? Our data on breadth of visit
There’s a clear link between Recirculation and loyalty. The deeper a visitor gets into your site, the more likely they are to return. To keep visitors on site and engaged,…
From Site to Social: Aligning a Comprehensive Content Strategy
Global audience insights from the second quarter of 2023
In the second quarter of 2023, Average Engaged Time was highest in Africa, Mobile audiences continued to grow in Southeast and Central Asia, and pageviews from Social declined across the…
When does news become old news? How traffic source, topic, and more impact the lifespan of an article
In an age where readers receive real-time notifications every time news breaks, how long can we expect a given article to hold an audience’s attention, and does it differ depending…
3 things we learned about social media traffic in 2022
This is part 1 of a 2 part series. For a more detailed look at recent search patterns, please read our companion piece on the Echobox blog.In the past few years…
Global audience insights from the first quarter of 2023
In the first quarter of 2023, Average Engaged Time declined in the Middle East, Mobile audiences grew in Southeast and Central Asia, and loyal readership remained highest in Central /…
Google Discover now available in the Real-Time Dashboard
As publishers increasingly see referral traffic from Google products other than organic search, one source that we’ve been monitoring closely is Google Discover. While previously the best way to see…
Chartbeat Acquires Lineup Systems and Tubular Labs to Help Media Companies Grow Reach and Revenue
This is an exciting one. We are thrilled to welcome Lineup Systems and Tubular Labs to Chartbeat.Many of our customers use a combination of these tools, but for those of…
Global audience insights from the fourth quarter of 2022
In the last quarter of 2022, Engaged Time rose in the Middle East, Mobile audiences grew in Southeast Asia, and pageviews from social networks declined across the world.Read on for…
Intern Spotlight: Product Marketing with April Zeng
Going into this internship, I was excited to learn more about product marketing and the technology industry. While my previous UX/UI projects and internships had given me experience in designing…
The Most Engaging Stories of 2022
Our 2022 edition of The Most Engaging Stories reflects a year in which the dominant storylines of the previous two years, Trump and COVID, faded to the background, and a…