Articles written by Adam Clarkson
Big Board is Back
We like Big Boards, and we cannot lie. Got one on display in your newsroom? Tweet us a shot of your #bigboards in action. . . . and better than…
Webinar Recap: 2015 Trends in Online Journalism
The most recent Chartbeat webinar focused (loosely perhaps) on some of the larger trends in digital publishing industry and what we can expect in 2015. An excellent discussion was had,…
Just Launched: Daily Video Perspective and Mobile App Tracking
We strive to help you understand your audience – who they are and how and where they engage with your digital products. As your audience’s consumption experiences continue to evolve across…
The Role of Research in Building the New Chartbeat Publishing, Part 2
We kept the interviews going, delving more into the practice of audience development. Organizations with a paywall or those considering a paywall were already doing very sophisticated analyses on audience data and propensity modelling and understanding segments of ‘quality’ traffic. At other organizations, the role resided with an individual, perhaps a social media manager or audience development manager with more of an ad hoc approach, but the mandate was consistent: find an audience that will visit our site regularly.
The Role of Research in Building the New Chartbeat Publishing, Part 1
Last fall, the Chartbeat product team was hunkered down in an office space that could’ve made an excellent interrogation room. We temporarily obtained this 500 square-foot room to augment our…
Get Your End-of-Day Insights: Introducing Chartbeat Daily Perspectives
We figure you might not have your eyes on your Chartbeat Dashboard all day. We know that you’re busy. But even if you’re paying close attention, there is some information…
Measuring Content’s Value and the Futility of Counting Clicks
We’ve known for a long time that page views are a pain in the ass and tell you far from the whole story. So it’s encouraging to find more and more comrades out there…