Articles written by Chris Breaux
Research Study: Only 1 in 3 publishers see a clear traffic boost from AMP
AMP traffic in aggregate is increasing, but how widespread is the impact for publishers? Chartbeat, together with The Daily Beast, collaborated on a two-part research study to rigorously quantify the…
You’ll Never Guess How Chartbeat’s Data Scientists Came Up With the Single Greatest Headline
Writing catchy headlines that capture the attention of your audiences is, without question, an art form. As demonstrated in this headline, blindly following guidelines can lead to copy that sounds…
The Evolution of Dark Social: Correcting Attribution in the Mobile App Age
Over the past few years, Internet traffic has seen major changes. As smartphones become more ubiquitous, more and more people are spending a significant amount of time on the web…
How Engaged Time Affects Reading Comprehension
We recently got an interesting question from a client about the connection between engaged time and understanding in news articles. A priori, one may think that there should be a…
The State of Dark Social
Here at Chartbeat, we have a long history of trying to shed light on the sources of your traffic. Since 2012, we’ve helped illuminate the phenomenon known as dark social—where…