Articles written by Nick Lioudis

91 results
Product

The path to loyalty: Refining the reader journey for long-term success

Previously, we addressed the importance of forming a Recirculation strategy and using experimentation to encourage deeper reading, while also outlining the internal barriers that can accompany the audience engagement hurdles…

by Nick Lioudis
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Product

The path to loyalty: The audience data that encourages deeper visits

In last week’s post, we discussed the importance of discovery — using your intimate knowledge of readers to make small adjustments that can improve engagement. However, the next step can…

by Nick Lioudis
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Product

The path to reader loyalty: Discovery towards stronger engagement tactics

When we speak to global publishers about engagement strategies, the conversation inevitably turns to optimizing the audience’s journey towards long-term reader loyalty. Our message to them: An engaging journey (or…

by Nick Lioudis
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Research

Have readers moved past Trump? What current audience trends tell us

While former President Donald Trump dominated reader engagement for much of last year, we wondered if those audience trends would continue, or begin to tilt in favor of current President…

by Jon Wiggins
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Research

The 3 topics that caught our attention this past year: Analysis & findings

News consumption reached unforeseen highs in 2020, but it was three topics — Covid-19, protests and social movements, and the U.S. election — that drew outsized attention from audiences.Below, we…

by Chartbeat Staff
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Research

When Australian media went dark on Facebook: A timeline and analysis

Publishers across Australia abruptly saw their content go dark on Facebook last month, limiting their ability to reach audiences across the world. Now that the ban has been lifted and…

by Nick Lioudis
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Research

Subscriptions analysis: How content attribution impacts conversions

Our ongoing analysis of 2020 trends has led us to consider how content attribution patterns drive readers to subscribe. In particular, we wondered: How could we best assign a weight…

by Chartbeat Staff
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Research

Loyal readers in perspective: Analyzing engagement data across audiences

Our analysis of engagement data and trends over the past year led us to another important question — did all of the changes to our lives related to the pandemic…

by Chartbeat Staff
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Customer

9 tips from Literally Media on engaging users with Image Testing

Ranked #1 in ComScore’s Humor category, Literally Media has curated a large portfolio of digital comedy and culture brands. They are also, among our global customer base, one of the…

by Enrique Valdez
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Research

Reader loyalty, search traffic climbs to end year: Fourth quarter analysis

The year ended much like it began — with reader engagement highest in Latin America and the strongest reader loyalty in Europe, according to our last audience analysis of 2020….

by Nick Lioudis
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Research

Device and platform data trends in 2020: Our analysis

After analyzing reader traffic data from this past year, our Data Science team next wanted to understand the impact of devices and platforms on audience engagement in 2020.More from our…

by Chartbeat Staff
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Research

The Most Engaging Stories of 2020

Our 2020 version of The Most Engaging Stories is a reflection of a year marked by a global pandemic and drama-filled U.S. election cycle. Of the most engaging articles in…

by Chartbeat Staff
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