Opening Up Our Measurement Process

October 20th, 2014 by Josh

If you’re reading this post, you’ve likely already read our recent announcement about gaining accreditation from the Media Ratings Council for measuring a number of metrics, including viewability and active exposure time. You may have also read the Advertising Age feature on the Financial Times plan to trade ads upon those metrics — which gives ... Keep reading

Chartbeat University: Distributions

October 16th, 2014 by Dan

A few months ago, I wrote about coin-flipping experiments, Bayesian updating, and spurious certainty. Much of the discussion in that post centered on using probability densities to reason about data, but I put off detailed discussion about densities until a future time (and I passed the buck in a footnote, no less!). Well, the time ... Keep reading

Tony Haile’s Data State of the Union

October 14th, 2014 by Alexandra

A few weeks ago everyone’s favorite Brit (who just happens to be our CEO) Tony Haile gave a talk at the annual Online News Association conference in Chicago. During his chat, officially titled “A Data State of the Union: Can We Make Quality Pay Online” he touches on the metrics that really matter, the challenge ... Keep reading

Advertising Week Roundup

October 7th, 2014 by Alexandra

We heard about it on panels. We read about it online. We saw lots of folks talking about it on Twitter. What’s it, you ask? Time. Or more specifically, attention. Attention—as both as a metric and a currency—was a major theme at this year’s Advertising Week. The common consensus: The media ecosystem needs to reevaluate ... Keep reading

MRC Accredits 21 Chartbeat Metrics Including Viewability and Active Exposure Time

September 29th, 2014 by Alex Carusillo

      In summer 2013, we introduced our first advertising tool to help premium publishers monetize their audience’s attention. 15 months later, that one tool is now part of an expanded platform that provides media planning, reporting, and strategic services to premium publishers that want to measure and sell attention. Today we’re thrilled to ... Keep reading