What Does Viewability Mean for Advertisers?

August 29th, 2014 by Alexandra

This is the third post in a series about online advertising measurement and methodologies. Feel free to email me or post in the comments section about topics you’d like to see covered in this series. Curious about Chartbeat advertising tools? Learn more here. In the last post, we took a look at what viewability means for publishers. Now, ... Keep reading

Clicks, Coins, and Eight Cups of Tea

August 28th, 2014 by Dan

The story goes like this: Sometime around 1935, the eminent statistician Ronald A. Fisher met a lady. The lady in question had a seemingly outrageous claim: She could tell, simply by taste, whether milk or tea was added to a cup first. But Fisher was skeptical, and, being the eminent statistician that he was, he ... Keep reading

On the Facebook News Feed Algorithm Changes and Why Short-Form Content Will Be Just Fine

August 25th, 2014 by Tony

Facebook announced today that is is making some changes to its News Feed algorithm to combat clickbait. Primarily, the social network will be looking at how much time people spend reading away from Facebook. “If they click through to a link and then come straight back to Facebook, it suggests that they didn’t find something ... Keep reading

Automatic Storytelling: Or, How to Build Your Very Own Data Scientist

August 19th, 2014 by Justin

As a data scientist, one of my primary jobs is to interpret large amounts of data and craft a story about about what I discover. Not everyone is a data geek that wants to wade through large data sets, so it’s important to find a way to communicate insights from data that everyone can understand. ... Keep reading

How Long Does It Take to Get Accurate A/B Test Results?

August 7th, 2014 by Andy

It’s no surprise that A/B testing headlines is all the rage these days—A/B testing is a proven method of increasing conversions and teaches editors how to write better headlines. But because stories don’t live forever, it’s good to ask a few questions when trying to decide if headline testing is right for you. We’d all ... Keep reading