Research Study: Only 1 in 3 publishers see a clear traffic boost from AMP
Google’s mobile shifts driving traffic boost to publishers
In the past year, while the dialogue around platform traffic focused on the decline from Facebook, Google was quietly executing on a tectonic shift towards mobile. In February, we commented on…
After the World Cup, tally your own goals
In the wake of covering major events — like the G8 Summit, Fashion Week, or the World Cup — it’s good to look back and evaluate the performance of your…
The Enhanced Art of Writing Headlines
How the South China Morning Post approaches their digital transformation
Following its high-profile shift from subscription-driven legacy newspaper company to reenergized digital innovator, the South China Morning Post (SCMP) has adopted the Chartbeat analytics suite to increase headline click-through rate,…
The flip to mobile-first
It is official: we are finally “mobile-first.” At the conclusion of Q2, we reached the much-anticipated pivot point when all Mobile traffic (direct and referred) caught up with Desktop (see…
It’s all just History Repeating: Announcing the revamped Historical Dashboard
This week marks the wide release of our Historical Dashboard, a major collaborative effort between our own product, engineering, and data science teams — and you, our users. From user…
Using Chartbeat to keep up with your mobile audience
For maybe the first time, mobile direct-to-site traffic has eclipsed traffic from Facebook – across all devices, highlighting a growing need: understanding the unique aspects of this audience and the true…
What we thought we knew about mobile readers
Are desktop homepage readers engaging with content more than mobile readers? New data suggests they are not.For the last several years, we’ve had the mindset that mobile readers are skimmers…
Power Users: Juan Pablo de Santis of Clarín loves our app on Android
Welcome to Power Users — a feature highlighting Chartbeat users who rely on our product in their daily work, and have unique insights or tips to share. This month, we…
Putting research into play to prepare for 2018 World Cup website traffic
The 2018 World Cup starts in Russia next week, and your sites are bound to see spikes in traffic as readers tune in to each match over the course of…
Now on Android: Your data, when you want it
Chartbeat users — editors, reporters, analysts, writers, product managers, and more — are a fascinatingly diverse bunch. They hold diverse roles, and have varying experiences and workflows. They use a…
Mobile Direct Traffic Eclipses Facebook
New data shows that for the first time, mobile direct-to-site traffic has surpassed Facebook. Could this mean that mobile does not equal social after all?With all of the discussion around…