The Influence of Tweets: Parsing First-Party and Third-Party Twitter Referrals

April 30th, 2015 by Kris

Regardless of your newsroom’s size or how many articles you publish every day, chances are you’ve got a Twitter account.What’s more, you’ve likely tried, to greater or lesser success, to leverage the social network for the distribution and promotion of your content. But once your thought-provoking, 140-characters-or-less message is dispatched, what happens next? Will the […] Keep reading

Rethinking the Value of Your Ad Inventory

April 29th, 2015 by Kris

Note: This post was co-authored by Kris Harbold and Andy Chen.By looking at the amount of time visitors are exposed to ads on different parts of a web page, we can get a sense of how much value your ad inventory generates for advertisers. And the results might not be what you expect.It turns out, traditional […] Keep reading

Insights From Around the World

April 27th, 2015 by Justin

When we look at data from across the Chartbeat Universe, one thing that stands out is the difference in how people from around the world engage with content—how long they spend reading, how far they scroll down the page, and which devices they use. Here’s a broad look at how visitors from different regions of […] Keep reading

Data-Driven Web Design: Examining Link Sizes, Densities, and Click-Throughs

April 24th, 2015 by Dan

Many publishers would likely argue that the design of the website is as important for enticing readers to engage with the content as the content itself—humans, unfortunately, do judge books by their covers. The Guardian, The Atlantic, and The Wall Street Journal are just a few of the many publishers who have redesigned their websites this […] Keep reading

The Evolution of Dark Social: Correcting Attribution in the Mobile App Age

April 16th, 2015 by Chris

Over the past few years, Internet traffic has seen major changes. As smartphones become more ubiquitous, more and more people are spending a significant amount of time on the web on mobile devices, and in particular, via mobile applications. In October, more than half of the time Internet users spent online was via mobile and tablet […] Keep reading