MRC Accredits 21 Chartbeat Metrics Including Viewability and Active Exposure Time

September 29th, 2014 by Alex Carusillo

      In summer 2013, we introduced our first advertising tool to help premium publishers monetize their audience’s attention. 15 months later, that one tool is now part of an expanded platform that provides media planning, reporting, and strategic services to premium publishers that want to measure and sell attention. Today we’re thrilled to ... Keep reading

We’re Heading to #ONA14

September 24th, 2014 by Alexandra

Tomorrow, the Chartbeat crew is headed to the Windy City to set up camp at the Online News Association’s annual conference. Tony, Dustin, Nik, Bill, Jared, and I are looking forward to catching up with some of the best and brightest in digital media to talk all things data, quality, and attention. If you’re attending, ... Keep reading

Just Launched: Daily Video Perspective and Mobile App Tracking

September 4th, 2014 by Adam

We strive to help you understand your audience – who they are and how and where they engage with your digital products. As your audience’s consumption experiences continue to evolve across platforms and formats, Chartbeat too continues to grow to make sure you’re capturing that audience attention wherever it happens. For some, the less visible audiences are ... Keep reading

What Does Viewability Mean for Advertisers?

August 29th, 2014 by Alexandra

This is the third post in a series about online advertising measurement and methodologies. Feel free to email me or post in the comments section about topics you’d like to see covered in this series. Curious about Chartbeat advertising tools? Learn more here. In the last post, we took a look at what viewability means for publishers. Now, ... Keep reading

Clicks, Coins, and Eight Cups of Tea

August 28th, 2014 by Dan

The story goes like this: Sometime around 1935, the eminent statistician Ronald A. Fisher met a lady. The lady in question had a seemingly outrageous claim: She could tell, simply by taste, whether milk or tea was added to a cup first. But Fisher was skeptical, and, being the eminent statistician that he was, he ... Keep reading