We’re rolling out some big additions to Chartbeat Publishing for Ad Sales this week and with these new features come some new ways of thinking. For a while now, we have been talking about Active Exposure Time (how long people spend actively reading while ads are in view) as the best way for publishers to ... Keep reading
Wait! Before you tweet that awesome story, think: Have you done everything you can to capitalize on the instant exposure? With your Chartbeat Publishing Dashboard as your trusty sidekick, you can find the best content to share in terms of audience and Engaged Time before you ever post or tweet, and then watch the traffic ... Keep reading
You wake up to see an article trending like there’s no tomorrow. But it’s not the piece you published last night, or even the follow-up article you tweeted about while grabbing your morning coffee. It’s a story you barely remember writing. It sounds like you might have a ‘zombie’ article on your hands, and this ... Keep reading
Want to know more about traffic sources how they can help you understand your audience’s behavior? Download our guide. Over the past year, we’ve published extensive research on how to use data to understand and build your audience — everything from the effects of Engaged Time to scrolling behaviors and traffic sources driving traffic to the sites in our ... Keep reading
As Advertising Week Europe gets into full swing in London, native advertising is undoubtedly the talk of the town. Our own UK representative, Chartbeat CEO Tony Haile, couldn’t make it across the pond to attend, but he did sit down yesterday with the Media Briefing to talk about the question on everyone’s minds: Does this ... Keep reading