Metrics 101: Average Active Exposure Time

November 11th, 2014 by Alexandra

As part of our larger efforts to help build an Attention Economy—in which success is measured not by clicks and page views but by time and audience attention earned—we’ve publicly released our Description of Methodology, which outlines the measurement process on which Chartbeat’s MRC accreditation is based. Given that the Description of Methodology document is ... Keep reading

Economics of Ad Refreshing

November 5th, 2014 by Justin

Editor’s Note: This article originally appeared in the fall 2014 issue of the Chartbeat Quarterly, our once-a-season data science magazine. When a television program goes to commercial break, we see a series of 30-second spots, rather than one continuous advert. That three minutes of commercial time generates more collective value to advertisers when it’s split up ... Keep reading

Metrics 101: Viewability

October 24th, 2014 by Alexandra

As part of our larger efforts to help build an Attention Economy—in which success is measured not by clicks and pageviews but by time and audience attention earned—we’ve publicly released our Description of Methodology, which outlines the measurement process on which Chartbeat’s MRC accreditation is based. Given that this document is a bit well, hefty, ... Keep reading

80% of Publishers Interested in Transacting on Time: Digital Content Next Report

October 22nd, 2014 by Alexandra

Earlier today Digital Content Next, an organization representing over 50 premium publishers, released a study and special report outlining how digital publishers currently view and use time-based metrics and what their expectations are for the future. In the report DCN suggests that shifting to a measurement framework that incorporates time-based metrics would “align valuation of ... Keep reading

Opening Up Our Measurement Process

October 20th, 2014 by Josh

If you’re reading this post, you’ve likely already read our recent announcement about gaining accreditation from the Media Ratings Council for measuring a number of metrics, including viewability and active exposure time. You may have also read the Advertising Age feature on the Financial Times plan to trade ads upon those metrics — which gives ... Keep reading