We kept the interviews going, delving more into the practice of audience development. Organizations with a paywall or those considering a paywall were already doing very sophisticated analyses on audience data and propensity modelling and understanding segments of ‘quality’ traffic. At other organizations, the role resided with an individual, perhaps a social media manager or audience development manager with more of an ad hoc approach, but the mandate was consistent: find an audience that will visit our site regularly. Keep reading

Last fall, the Chartbeat product team was hunkered down in an office space that could’ve made an excellent interrogation room. We temporarily obtained this 500 square-foot room to augment our main office, a sardine can of developers, designers, analysts, scientists, and a growing sales and marketing team. It was… austere: four brick walls and a ... Keep reading

Tomorrow, the Chartbeat bus is packing up, rolling out, and traveling all the way….uptown. Tony, our favorite CEO, and Josh, the best lead data scientist around, are going to be hitting NYC stages at two events and would love to see you there. Josh at Columbia’s Tow Center for Digital Journalism Columbia’s Tow Center is ... Keep reading

  Hack Weeks at Chartbeat are always a time of joy. A time of joy for trying and learning new things. It’s a great opportunity for everyone at the company to stretch their minds and tackle new challenges they wouldn’t otherwise experience. We get to pair up with people we don’t usually get a chance ... Keep reading

We’ve witnessed incredible changes in the publishing industry over the past few years. As real time has changed the landscape of journalism, it’s touched every aspect of the business. By bringing actionable data front and center, we’ve seen front-line editorial teams make on-the-fly decisions, dramatically redesign products, and even totally reorganize the way their physical ... Keep reading