In the much-circulated New York Times Innovation Report, perhaps the most discussed graph was this one, showing a roughly 40% decline in homepage audience over the past three years. With that graph, innumerable articles announcing the “death of the homepage” were written, in The Atlantic, Poynter, and on numerous blogs. Most hinged on the relationship ... Keep reading
This is the first post in a series about online advertising measurement and methodologies. Feel free to email me or post in the comments section about topics you’d like to see covered in this series. Curious about Chartbeat display advertising tools? Learn more here. What is viewability, you ask? First things first: A viewable impression ... Keep reading
After a month of exciting matches, the Attention Web World Cup has come to a close. In a time-honored tradition (pun intended) Ghana defeated the US with a score of 30 to 25. Congratulations to everyone from Ghana who was consuming content on the web during World Cup matches; you all contributed to this amazing ... Keep reading
Starting today, we’ve updated our definition of return rate in both our Weekly Perspectives and in the Chartbeat Publishing dashboard. Consequently, you’re likely to see a shift in the numbers in your dashboard — so we wanted to write a quick note explaining the change, why we made it, and what you can expect to see. ... Keep reading
A little while ago we released our Paid Content product after two consecutive six-week sprints. The first six weeks were spent creating the MVP, and the second six weeks were spent polishing it up. This is the breathless tale of those first six weeks. Part 1: Research This whole thing began because we saw that ... Keep reading