Week in [Read] View | Week of July 20

July 24th, 2015 by Jared

We’re all about attention. Here are a few stories from the week that captured ours. Ad tech is killing the online experienceFelix Salmon | The Guardian | July 19   (3 min read) “Web-based articles, these days, are increasingly an exercise in pain and frustration.” 5 ways to Quickly Improve Your Email Newsletter PerformanceJane Friedman | Jane […] Keep reading

Engaged Ad Refresh 101

July 23rd, 2015 by Jared

What is Engaged Ad Refresh?Engaged Ad Refresh brings attention metrics to ad refreshing technology. By requiring that a visitor spend time with a viewable ad before that ad refreshes, this tool is changing the landscape of display advertising. Sounds cool, no?Think of Engaged Ad Refresh as the Internet version of the thirty-second TV ad spot. […] Keep reading

Life After WIMP

July 23rd, 2015 by Sam

Since Xerox’s PARC and Apple’s Lisa user interfaces hit the scene, the WIMP (windows-icons-menus-pointers) interaction model has become a universal standard. This past Hackweek, fellow designer and Chartcorps member Sam Chieng, front-end developer Aliya Robinson, and I decided to dive into UI’s history and potential future. Here’s where our week’s investigation took us: SamI was […] Keep reading

Week in [Read] View | Week of July 13

July 17th, 2015 by Jared

We’re all about attention. Here are a few stories from the week that captured ours. What it’s like to get paid for clicksJack Murtha | Columbia Journalism Review | July 13   (6 min read) “Paying writers per click hasn’t bankrupted news outlets, but detractors claim it has, at times, failed journalism and its practitioners.” 12 Hacks […] Keep reading

Week in [Read] View | Week of July 6

July 10th, 2015 by Jared

We’re all about attention. Here are a few stories from the week that captured ours. The ‘terrifying’ moment in 2012 when YouTube changed its entire philosophyBusiness Insider | Jillian D’Onfro | July 3 (**holiday weekend**)   (6 min read) “After bouts of data collection and analysis coupled with countless meetings, YouTube re-jiggered its search-and-discovery algorithm on March […] Keep reading