Research

What happens when Facebook goes down? People read the news

by Josh Schwartz
2018-10-21T15:25:33+00:00
Product

Capitalizing on readership during major news events

What do reader trends during the 2016 U.S. presidential election and Brexit vote tell us about how audiences tend to consume content during major breaking news events?While search, direct, and…

by Jill Nicholson
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Research

YouTube outage drives 20% increase in traffic

Last Tuesday, YouTube experienced an outage for about an hour and the internet got a taste of what would happen if the platform disappeared. The results were surprising: internet behaviors…

by Su Hang
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Whitepaper

The Enhanced Art of Writing Headlines

Just by running a headline test, you can drive more readers to your stories 62% of the time.
Event

ONA18 Recap: Reader Engagement goes Mobile

The Chartbeat team was delighted to spend time with our industry friends and partners recently at ONA18, held in Austin, Texas. The conference yielded lively conversations, both off- and onstage….

by Jill Nicholson
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Research

Research Study: Only 1 in 3 publishers see a clear traffic boost from AMP

AMP traffic in aggregate is increasing, but how widespread is the impact for publishers? Chartbeat, together with The Daily Beast, collaborated on a two-part research study to rigorously quantify the…

by Chris Breaux and Bradley Doll
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Research

Google’s mobile shifts driving traffic boost to publishers

In the past year, while the dialogue around platform traffic focused on the decline from Facebook, Google was quietly executing on a tectonic shift towards mobile. In February, we commented on…

by Terri Walter and Josh Schwartz
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Product

Learn from previous coverage to help plan future stories

In the wake of covering major events — like the G8 Summit, Fashion Week, or the World Cup — it’s good to look back and evaluate the performance of your…

by Jill Nicholson
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Customer

How the South China Morning Post approaches their digital transformation

Following its high-profile shift from subscription-driven legacy newspaper company to reenergized digital innovator, the South China Morning Post (SCMP) has adopted the Chartbeat analytics suite to increase headline click-through rate,…

by Mike Fiammetta
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Research

The flip to mobile-first

It is official: we are finally “mobile-first.” At the conclusion of Q2, we reached the much-anticipated pivot point when all Mobile traffic (direct and referred) caught up with Desktop (see…

by Terri Walter
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Product

It’s all just History Repeating: Announcing the revamped Historical Dashboard

This week marks the wide release of our Historical Dashboard, a major collaborative effort between our own product, engineering, and data science teams — and you, our users. From user…

by Chris Consroe
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Product

Using Chartbeat to keep up with your mobile audience

For maybe the first time, mobile direct-to-site traffic has eclipsed traffic from Facebook – across all devices, highlighting a growing need: understanding the unique aspects of this audience and the true…

by Katie Stuart
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Research

What we thought we knew about mobile readers

Are desktop homepage readers engaging with content more than mobile readers? New data suggests they are not.For the last several years, we’ve had the mindset that mobile readers are skimmers…

by Katie Stuart
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