Writing a catchy headline that captures the attention of your audiences is, without question, an art form. As demonstrated in this headline, blindly following guidelines can lead to copy that sounds cliché at best, and actively off-putting at worst. Still, effective headline writing can make quite a difference in the success of your content — […] Keep reading
Download now: 7 steps for successful headline testing When it comes to headlines, what’s the secret to writing and testing for success?Our new Chartbeat Insider Guide, How to Use Headline Testing to Hook and Hold Readers, will walk you through testing headlines effectively to building long-term strategies. Oh, and you’ll get our template for planning […] Keep reading
An advantage of working at Chartbeat is that one has no shortage of data from which to derive insight. Our growth over the last year has meant we now track almost half a trillion events per month. This enables us to deeply understand patterns of user behaviour in 60 countries and across 50,000 websites. It […] Keep reading
Week of October 26 We’re all about attention. Here are a few stories from the week that captured ours. Keep reading
Roman Heindorff is the co-founder and CEO of Camayak, a content production tool that empowers editors, improves communication, and streamlines newsroom workflow.I suddenly sat up. Five minutes into a presentation by the local Indianapolis media leader at this college media convention, Chartbeat had come onto the agenda. As the speaker described how critical Chartbeat was […] Keep reading