Smart speakers, Audio AI, and what it ultimately means for news consumption: 3 key takeaways
How Headline Tests Energized a Newsroom: A case study with Deseret News
Headquartered in Salt Lake City, Deseret News is among Utah’s most widely-circulated papers. Its newsroom has partnered with Chartbeat since 2013, but hadn’t yet made full use of the suite’s…
Leverage emails for engaged readers: Audience growth strategies from GQ
Emails have gained new life as a major audience engagement channel (read: potential source of reader revenue), and global publishers are taking note. For instance, Swiss publisher NZZ is sending…
The Enhanced Art of Writing Headlines
International audience engagement insights: First quarter 2019
Last year, we saw how the most engaging stories spanned The Americas, Europe, and Asia, proving that sound audience engagement strategies can transcend geographies.The first quarter of 2019 shows a…
Chartbeat to integrate Apple News insights into the Chartbeat suite of tools
For many publishers, Apple News has become an important platform to reach a large and engaged audience, and to reach new consumers and subscribers. Publishers also leverage Apple News to…
We spent more than 400 hours analyzing subscription models—here’s what we’ve found
Chartbeat has immersed itself in research around reader revenue and subscription models this year. This work has taken various forms such as data analysis, comparing historical trends, and distilling insights…
Seek and deploy: Optimize content, time with Chartbeat article search
Despite the endless stream of new technologies and automations available to publishers, we still find that the most valuable resource of any newsroom—a journalist’s time—is limited.For that reason (and many…
Test headlines, work smarter: How MLB.com’s culture of experimentation improves reader engagement
MLB.com’s content strategy goes well beyond their commitment to test headlines—they also want to cement a culture of experimentation across their digital operations. “We want to give everyone the freedom…
Solving for subscriptions: How the Membership Puzzle Project addresses the paid vs non-paid divide
As revenue models shift from advertising to users, digital publishers today need to know more than ever what draws—and keeps—readers. Zeroing in on the 10% who are already the most…
Reader engagement trends in Asia and beyond: Chartbeat at Splice Beta
Last week, the Chartbeat team traveled to Thailand to present a deep dive into reader engagement trends across Asia at the Splice Beta conference. Account Executive Jacob Anderson (pictured above)…
Earth Day at Chartbeat: Building a Culture of Environmental Engagement
A Chartbeat partner once asked us how we dispose of excess waste from our product. We excitedly responded that as a software company, our product does not manufacture excess waste—or…
Channels, conversions, and churn: Why better mobile UX is key for subscriber revenue
Publishers attempting to unlock new sources of reader revenue (most notably through subscription models) are understandably honing in on device usage, particularly when there are an estimated 5.1 billion (via…