What happens when Facebook goes down? People read the news
Capitalizing on readership during major news events
What do reader trends during the 2016 U.S. presidential election and Brexit vote tell us about how audiences tend to consume content during major breaking news events?While search, direct, and…
YouTube outage drives 20% increase in traffic
Last Tuesday, YouTube experienced an outage for about an hour and the internet got a taste of what would happen if the platform disappeared. The results were surprising: internet behaviors…
The Enhanced Art of Writing Headlines
ONA18 Recap: Reader Engagement goes Mobile
The Chartbeat team was delighted to spend time with our industry friends and partners recently at ONA18, held in Austin, Texas. The conference yielded lively conversations, both off- and onstage….
Research Study: Only 1 in 3 publishers see a clear traffic boost from AMP
AMP traffic in aggregate is increasing, but how widespread is the impact for publishers? Chartbeat, together with The Daily Beast, collaborated on a two-part research study to rigorously quantify the…
Google’s mobile shifts driving traffic boost to publishers
In the past year, while the dialogue around platform traffic focused on the decline from Facebook, Google was quietly executing on a tectonic shift towards mobile. In February, we commented on…
Learn from previous coverage to help plan future stories
In the wake of covering major events — like the G8 Summit, Fashion Week, or the World Cup — it’s good to look back and evaluate the performance of your…
How the South China Morning Post approaches their digital transformation
Following its high-profile shift from subscription-driven legacy newspaper company to reenergized digital innovator, the South China Morning Post (SCMP) has adopted the Chartbeat analytics suite to increase headline click-through rate,…
The flip to mobile-first
It is official: we are finally “mobile-first.” At the conclusion of Q2, we reached the much-anticipated pivot point when all Mobile traffic (direct and referred) caught up with Desktop (see…
It’s all just History Repeating: Announcing the revamped Historical Dashboard
This week marks the wide release of our Historical Dashboard, a major collaborative effort between our own product, engineering, and data science teams — and you, our users. From user…
Using Chartbeat to keep up with your mobile audience
For maybe the first time, mobile direct-to-site traffic has eclipsed traffic from Facebook – across all devices, highlighting a growing need: understanding the unique aspects of this audience and the true…
What we thought we knew about mobile readers
Are desktop homepage readers engaging with content more than mobile readers? New data suggests they are not.For the last several years, we’ve had the mindset that mobile readers are skimmers…