Over the last couple of days, there has been a lot of talk about data privacy and specifically HealthCare.gov passing personal information (e.g., age, zip code, income) to third-party data sites. Chartbeat is paid by clients like HealthCare.gov to help content teams understand how people visiting the site engage with the content, so the folks ... Keep reading
As part of our larger efforts to help build an Attention Economy—in which success is measured not by clicks and pageviews but by time and audience attention earned—we’ve publicly released our Description of Methodology, which outlines the measurement process on which Chartbeat’s MRC accreditation is based. Given that this document is a bit well, hefty, ... Keep reading
We recently got an interesting question from a client about the connection between engaged time and understanding in news articles. A priori, one may think that there should be a strong correlation–someone quickly skimming through an article should not be expected to retain as much as someone carefully reading–but there are some reasons this might ... Keep reading
Chartbeat loves any excuse to party, and last Thursday, December 11th was no different: We got together with the Financial Times to co-host a party feting time and attention in digital advertising. There’s been a lot of discussions in the digital media landscape this year around moving past the click, valuing attention and using time ... Keep reading
Here at Chartbeat, we have a long history of trying to shed light on the sources of your traffic. Since 2012, we’ve helped illuminate the phenomenon known as dark social—where traffic is likely to come from social sources, yet lacks explicit referrer attribution. Two years later, Internet traffic looks a lot different than it previously ... Keep reading