Writing for Time.com yesterday, our fearless leader Tony Haile thoroughly debunked four myths about the Web. It turns out, clicking on an article isn’t the same thing as actually reading it, there’s no relationship between social sharing and engagement, native advertising has an attention deficit disorder, and conventional wisdom about ad placement is totally upside down. We’re ... Keep reading
There are a number of social media analytics platforms that tally tweets, retweets, mentions, hashtags—the works. And certainly there are cases in which these measures can be helpful, but they’re no proxy for true audience engagement. They’re surface-level metrics, and they don’t tell you the whole story. As a social media editor, you need to ... Keep reading
Today, Upworthy introduced a metric they’re using on their content, which they’re calling Attention Minutes. As we’ve done with our friends at Medium and the good folks at YouTube when they’ve introduced ways to understand how their audience is engaging with content beyond clicks and pageviews, we’re extending a giant virtual high five. It’s another big ... Keep reading
Current estimates are that nearly 100 million viewers tuned in to watch Seattle’s 43-8 win against Denver last night. Of course, there’ll be many reports that dissect the ways we watched the game, but for us, one particular area of interest is the prevalence of multi-device viewing. The concept of the “second screen”—people consuming media ... Keep reading
Front-end engineers have gone through a bit of a renaissance in recent years. There’s been a wild and wonderful spurt in innovation that has completely changed what it means to be a front-end developer. We now have a vast and wide array of tools available to us, allowing us to develop faster and smarter. We ... Keep reading