Archive for the ‘The Chartcorps’ Category

10 Ways to Analyze Your Audience’s Behavior with Chartbeat Publishing

January 9th, 2014 by Clara

The new Chartbeat Publishing has been out in the wild for over a month and we’re excited about the enthusiastic reactions we’ve been getting from you guys. We built the dashboard from the ground up with quality in mind so that you, as digital publishers, understand your top-notch content as well as the most valuable visitors coming through your site’s doors.

All across the new Chartbeat Publishing dashboard, we’re breaking down your audience in a number of new ways, as well as highlighting the areas on your site where unique opportunities are happening — so that you can take action in the moments that matter.

I want to help you get rocking and rolling with the new dashboard, so here’s a quick round-up of 10 tips for the new dashboard. In the near future, we’ll be sharing more blog posts dedicated to helping you get comfortable and easily master the new Chartbeat Publishing.

10 Ways to Analyze Your Audience's Behavior with the New Chartbeat Publishing

Chartbeat Publishing dashboard

  1. Track the percentage of your audience that’s clicking from one article page and moving to another page with Recirculation. It measures how well traffic is flowing, and it gauges stickiness—your ability to keep visitors reading and hanging around your website.

  1. See what makes your new, returning, and loyal visitor segments tick with the Visitor Frequency module. Our tooltip-style benchmarks give you a sense of whether you’re over- or under-performing among any particular audience segment.

  1. Pivot on Mobile to find out what engaged mobile visitors are reading and which referrers are sending them to your website. Get visualizations of your mobile-versus-desktop breakdown over the past day, 7 days, or 30 days.

  1. Look specifically at the visitors coming from your top five countries, cities, regions, or designated market areas (DMA) with new Location filtering. It’s just one of the many ways you can examine the audience you care about most.

  1. Track your Top Pages and easily uncover the pages with relatively higher or lower Engaged Time—the bold green and red colors make it super easy to spot anomalies, so you can zero in and focus your attention.

  1. Identify the pages that are drawing in the most new visitors, relative to your website’s average, with Acquiring badges. These are the pages that are doing a good job of making a first impression on your website's first-time visitors.

  1. Surface pages where visitors are exhibiting a higher propensity to return with Retaining badges. Visitors on these pages are spending a relatively higher amount of time engaging, or are recirculating from these pages at a higher rate.

  1. See which Referrers are bringing in valuable visitors which a higher propensity to return. You can mouse over any referrer to get the return rate of visitors coming through that referrer, plus a couple tips on how to boost that return rate.

  1. Find out which tweets are actually sending the most visitors through to your website in real time with Tweets by Traffic. Your social media team might be inclined to either retweet or reply and kick off a conversation.

  1. Apply multiple filters to your data and analyze complex audience segments. It’s great to know who comes from Facebook, but what about those visitors coming from Facebook who are loyal? Or the Facebook visitors from New York?

These are just some of the new features on the new Chartbeat Publishing. If you have questions or want to learn more, get in touch with us at support[at]chartbeat[dot]com. Send us your feedback or let us know which features you’re using the most!

Did You Know: Chartbeat Notable Pages

November 15th, 2013 by Alexis

Here at Chartbeat, we realize you’re super busy and often have a ton of content to comb through, keep an eye on, and generally manage. With this in mind, it's good to use your time in the Chartbeat dashboard as efficiently as possible. That's what makes the dashboard module Notable Pages so perfect .

Notable Pages points out key pages you need to be paying attention to right now so you can take action ASAP on these insights.

This module was designed give you interesting facts about your top 20 pages. By checking in with your site every fifteen seconds, Chartbeat is able to accurately track how your audience is interacting with your content in real time.

Notable pages aren’t necessarily your pages with the most concurrents on them. Notable pages signal something interesting and often actionable is happening on a particular page.

Maybe a page has a lot of traffic coming from Twitter. Or perhaps a page has really high Engaged Time. Whatever the fun fact is we’re going to call it out to you!

So now you’re probably wondering, what do I do with Notable Pages? If one of your Notable Pages is getting a lot of visits from an external traffic source that's linking to the page, this is a perfect opportunity to promote this page on one of your social networks like Twitter or Facebook. Or if this Notable Page has a higher-than-average Engaged Time, it's worth double-checking the links on that page to make sure you're encouraging your engaged readers to keep reading on your site after they finish this particular article or post.

If you want more information about Notable Pages head over to our support site. Using Notable Pages in a unique way? Tell me and your fellow Chartbeat brethren all about your mad skills in the Comments.

Cheers!

 

Listening to the Data

October 9th, 2013 by David

As a former sound studies student and radio/music/audio geek, I tend to think a lot about the various aural phenomena I confront on a daily basis. On the job, it’s mostly the gentle roar of Broadway and the whisper-quiet discussions of my Chartteam colleagues hard at work…  Thankfully the Chartbeat record player is actually a thing and we’re slowly building out our library (thanks to @tovah at the Lansing State Journal for the killer batch of vinyl!).

we keep the Dylan records as chew toys for the office puppies

Ok, but when I’m not burying everything in headphones full of blissful fuzz I’ve got to listen to what’s going on around me and filter out the signal from the noise. It’s a common problem; one that Chartbeat’s data science team confronts everyday. When you’re looking at a large dataset it can be tough to pick out the useful bits, so you graph them out, relying on your eyes to pick out the anomalies (obviously there’s much more to it than that, but I’m not the data scientist ‘round here, so let’s just let bygones be bygones and keep on truckin’, cool?). This works in most cases, but in the real-time paradigm you’re frequently monitoring data as it comes in… and you’ve only got one set of eyes, so how are you going to mustachify that picture of your CEO and watch the data at the same time?

Recently I’ve been seeing a bunch of sonification projects that are attempting to free up those eyes so you can monitor real-time events passively while working on something else. Data sonification has been around for a while (cue image of guys in hazmat suits walking around with Geiger counters), but I thought I’d take a moment on the ol’ Chartbeat blog to throw around some links for the interested data/sound nerds who are still reading….

Listen to Wikipedia

This one has been going around the web quite a bit recently…. basically a real-time sonification of various types of Wikipedia activity, particularly notable for the thoughtful sound design and accompanying visuals (github).

Listen to BitCoin

The inspiration for Listen to Wikipedia. Both of these make excellent use of the howler.js library, which defaults to Web Audio API with an HTML5 Audio fallback (github). [BONUS: If you’ve got half an hour to kill go play around with these Web Audio API demos].

Tweetscapes

A real-time sonic feed of German tweets. There’s a lot of cool stuff about this one, but I love how complex the composition is... tweets are spatialized in the stereo mix according to which side of the country they came from, and of course you get different sounds for replies, retweets, and hashtags.

The Sound of Github

Listen in on all of the public Github activity. This one was put together by choir.io as a demo for their real-time data sonification service (DSAAS anyone?), which allows you to create your own custom event monitoring streams.

Junction

An art installation that tracks the position of taxis at busy New York City intersections and synthesizes the data into a soundscape in real-time.

Higgs boson

Ok, so this one isn’t real-time, but I mean come on… we’re listening to data from a particle collision at the LHC.

and finally….

ChartWAVE

Crafted by our very own @dbow1234, this one creates an ambient soundscape from your site’s historical traffic data. The link above is using Chartbeat’s data for gizmodo.com, with frequency range governed by total concurrents and distortion/reverb mapped to social traffic. Swap in your domain and API key to get your own sounds. Danny already wrote a bit about this on the blog, so check out his post for technical details and peep his other hackweek projects.

If you want to learn more, here’s a few academic resources because I’m a super nerd and so are you:

Georgia Tech sonification lab

Monitoring Real-time Data: A Sonification Approach [pdf]

Improving the Aesthetic Quality of Realtime Motion Data Sonification [pdf]

 

Hit me up here, in the comments, or @dvdokkum if you’ve got more to share.

Did You Know: What Makes Chartbeat Publishing Different?

September 26th, 2013 by Clara

newsroom-1

We know you have many products in your analytics tool box. And we know that you’re looking for data you can trust when it comes to editorial decisions. As a Chartcorps member who educates and works with clients every day, I am often asked how Chartbeat differs from other analytics and why our data doesn’t match the numbers you might be seeing from another analytics service. Here's a brief overview and I've throw in a nifty cheat sheet too. 

First things first: Let's talk about roots.

Similar to the blazers+jeans career look, Chartbeat Publishing was born and bred in the newsroom. (Tweet this) While several peers offer great options to cover a wide range of clients, these tools are often developed to be one-size-fits-all analytics solutions. In our case, we’ve collaborated with our editorial partners to offer products and features designed to surface data specific to the online publishing workflow.

Beyond-the-basics data

Like any service, Chartbeat does give you standard, bread-and-butter insights on traffic sources and top pages. But it's our additional data, researched and curated by our data science team, that's specifically relevant to digital publishers. We integrate this data into many products and features so that you have what you need at your fingertips 24/7, such as social data on trending content or customized data science power tools like Spike Alerts that identify your potential viral content.

We’re always iterating on tools that integrate into the various roles within your team, like the Chartbeat app, the Heads Up Display and all the useful stuff you can access on the Chartbeat Labs site. However you work and no matter what your responsibilities are, there's data-driven feature or tool that can help you out.

Real-time measuring that matters

We’ve always shirked popular conventions around click or view-based metrics. Instead, we focus on measuring the data that truly gives you a sense of your live, real-time audience. Chartbeat, like an obsessive host, is constantly checking in – pinging your site every fifteen seconds to be exact – taking attendance and tracking how long, on average, your users tend to stick around. This means our metrics typically aren’t going to match what your other analytics are saying. To see specifically how our numbers vary from Google Analytics figures, go to this infographic.

engaged-time

Measuring your audience's interest, not their clicks

From what we understand, working in online publishing is sort of like running as fast as you can whilst juggling, i.e., tons to do in a very short time frame. Thus you need the most accurate stats on real-time traffic moment to moment, quantitatively and qualitatively. It's not enough to show you how many folks are visiting a page –  those stats need life and context. (Tweet this) Enter, Engaged Time. We measure engaged visitor activity by tracking scrolling, mouse movements or keystrokes –  so you know how many people are actively consuming your content and for how long.

Because a reader's Engaged Time correlates with his or her likelihood to return to your site, you need engagement insights no matter what you're working on. Thus, we've integrated our signature metric Engaged Time into many of our features and products.

Get the whole story

Overall, we see value in using Chartbeat as a complementary product with other analytics services. You should always to take a 360-degree view of your site. A bunch of publishers – big and small – find our metrics and tools pretty damn useful for informing a significant part of that 360-degree view when it comes to taking action and making decisions.

No need to memorize – here's a cheat sheet

Cheat Sheet

What I Learned from Redesigning Our Support Site

September 16th, 2013 by Alexis

Chartbeat | The Chartcorps-1 For as long as I've been part of the Chartcorps (the Chartbeat support, education, and strategy team), we've been hoping to redesign the Chartbeat support site. Luckily A few months ago, the Chartcorps teamed up with members of our Marketing crew, and decided to tackle a total overhaul of the support site. As a team of five we all shared the common goal of creating a well-designed, easily-navigated site that helped clients gather the right information quickly.

In beginning this task, we did what most do when they’re embarking on something new, we Googled. A lot. We researched support sites from all different brands. This helped us discover how our support site homepage could be designed, how easy (or not) it can be to find the right help content across different sites, and even how to intertwine separate products within one site.

We then took a look in the mirror – what was the current Chartbeat support experience like? From that we evaluated what to ditch, what to keep, and what to improve upon from the existing site.

We also reviewed  data on our existing support site, and saw that clients weren’t always surfacing the answers they needed. In addition to this, the site’s format wasn’t as intuitive as it could have been. So right away we focused on a key goal of making our help content easy to find as part of a larger, improved support or knowledge-seeking experience for our clients.

Breaking Down the Work

What’s tricky about creating a support site is that there are so many different moving pieces.  Here’s some of the initial tasks we needed to accomplish:

  1. Familiarize ourselves with our new site platform so we can make the most of it.

  2. Get on top of all things content-related: inventorying, revising, editing, and creating new answers and sections as needed.

  3. See what brands or companies are currently doing support well and pick their brains.

  4. Make key decisions about the new support site’s look and feel.

Check out our first (and extremely rough) wireframes of how we initially envisioned the the support site to look like and feel – you have to start somewhere!

wireframe

What Was Helpful

One of the best things about this experience was visiting SquareSpace. The SquareSpace Support team opened their doors (and arms) to us to give us insight into how they created their fantastic support site and how the team works on improving their customer support experience on a constant basis.

I know I mentioned data earlier, but I can’t emphasize enough how integral analytics were for this process. Beyond getting overall insights about the site, we used data to guide how we prioritized organizing the site’s help content. Having the numbers behind our content let us make insightful and informed decisions about how our support site content should be designed and made available to our clients.

What Was Hindering

As we continued to work on the site, we went through peaks and valleys. There were obstacles and significant delays, with two main problems occurring in the middle of our redesign:

  1. We couldn’t get our support platform to configure in a way that worked with our multiple products.

  2. With a wealth of knowledge-based content, figuring out where to begin was a daunting task.  At times it felt as though we were flying blind and it was hard to get insight into how other folks had approached building their own support sites.

However, after countless huddles, chocolate binges and last-minute pivots, we were able to create something we’re pretty excited about: support.chartbeat.com.

support site

What are the takeaways from this project?

  1. See what’s out there and learn from it. There are some great support sites already in existence, and exploring those help hubs certainly helped. Our meeting with SquareSpace really helped us because we learned from their experiences in running an effective site.

  2. Stay focused on our users’ perspectives and needs. How would clients search for that help tidbit? What sort of communication channels do they need on our site? How might a client misspell a feature name – and how can our site’s search function anticipate it?

Those are just a couple big learnings. And there will be many more lessons to learn as we hear from clients about what other content, help features, or design changes they need to access the knowledge and support necessary for using our products more effectively (and happily).

Check out our support site and let us know what you think via twitter or email– your feedback will help us make improves as we continue to iterate!