Archive for the ‘The Chartcorps’ Category

Chartcorps Challenge: Make the Most of Your Social Traffic

April 9th, 2014 by James

chartcorps-challenge

Wait! Before you tweet that awesome story, think: Have you done everything you can to capitalize on the instant exposure? With your Chartbeat Publishing Dashboard as your trusty sidekick, you can find the best content to share in terms of audience and Engaged Time before you ever post or tweet, and then watch the traffic roll in real-time. But you should also make sure those stories are optimized for the best experience of those who visit. Let’s consider an example. We pivoted to see what Gizmodo’s new visitors were reading, and noticed the top article: “If You Want to Watch Game of Thrones, Maybe Just Pay For It.”

Chartbeat_Publishing_-_Dashboard

Of course, you would pick this story, maybe fine-tune the headline, and then whip up a witty tweet, but you might also want to take a minute to set up the best page possible for this new audience. Don’t miss this opportunity! Before you take that story to the tweeple, spend a minute curating it for the influx of new traffic that we’re sure to see. Start by loading up the page in the Heads Up Display and then find your digital fold, i.e. “most visitors don’t read past here.” Then, embed links to related content that you know will lead to more recirculation and increased engagement. Notice how Gizmodo got its related links above the fold here?

gizmodo-hud

If you have related on-topic stories that could help drive your visitors deeper into your website, embed ’em! You could add links in line with the text, or as part of a separate breakout box—both of which are employed by Gizmodo here. How about your other acquiring content that’s doing particularly well with your new audience? Put your links in great positions, and then maybe add a picture and snappy headline for good measure.

Check out last week’s Chartcorps Challege: “Zombies! What to Do When Newly Undead Articles Walk Again.”

Do everything you can to promote extra content that’s likely to do best before you share. Then tweet it out, and watch the traffic grow in real-time. Don’t forget, once you’ve got folks rolling in, revist the links on the page, continue to curate around the best performance, and keep tweaking until the tweets lived its short 140-character life. Rather than tweeting and hoping, take control. With the Heads Up Display and Chartbeat Publishing Dashboard, you’re able to react rapidly, increasing the odds that these fresh faces come back again soon.

Chartcorps Challenge: Zombies! What to Do When Newly Undead Articles Walk Again

April 3rd, 2014 by Nik

chartcorps-challenge

You wake up to see an article trending like there’s no tomorrow. But it’s not the piece you published last night, or even the follow-up article you tweeted about while grabbing your morning coffee. It’s a story you barely remember writing. It sounds like you might have a ‘zombie’ article on your hands, and this just might just be an opportunity to take action.

So what do you do when an article that was produced ages ago starts picking up steam?

top-referrers

First, find out how this zombie managed to find its way out of the graveyard. Checking an article’s top referrers can be the best way to quickly find out why this story is taking off. Perhaps it was linked to in a current editorial, recently picked up by a social media maven, or for all one knows you did in fact predict the next zombie apocalypse. In any case, this is your opportunity to capitalize on your article’s momentum and reach out to a new audience.

So your article’s blowing up on Facebook? Get involved in the conversation. Posting your newly undead story to other social media networks can breathe new life into your story and further grow your new visitors. It’s already taken over the social sphere? Consider updating headlines, adding new photos, or linking to other relevant articles to keep your audience reading. You might even consider writing a follow-up and promoting it on today’s homepage.

Helping your visitors to discover engaging content can be a key factor in building audience loyalty and ultimately keep your readers coming back time and time again. Here at Chartbeat, we’ve found that visitors who continue to read beyond their initial article are more likely to return than those who just read just one page and then dip out. By taking the time to freshen up what may be an oldie—but a goodie—you have the opportunity to help your readers uncover the quality content they’ve been craving and keep them coming back for more.

So the next time you find a zombie creeping out of the closet, don’t worry. Open the door and let ‘em run wild. And if you ever want to pick our brains… support@chartbeat.com

Chartcorps Challenge: Taking Advantage of an Article with High Recirculation

March 26th, 2014 by Andrew

chartcorps-challenge

“Oh snap, this article has ridiculously high Recirculation, what’s the best thing we can do with this in real time?” This is a question we’re hearing more and more from editorial teams since our release of the Recirculation feature as part of our Chartbeat Publishing revamp back in December. It’s also a question that brings attention to a great use case, with positive results.

Recirculation is the percentage of your audience that’s clicking from one article page and then moving to any other page within a single visit. It measures how well your traffic is flowing, and it gauges stickiness—your ability to keep visitors lingering on your website.

The first aspect that you need to recognize with an article generating high Recirculation, is that it is a traffic driver that encourages a “path of least resistance” for those who come to your site, allowing them to dig into more content. More content means more time spent perusing your website, and more Engaged Time means a more loyal audience. This is the “big picture” idea, so let’s explore your first strong step toward loyalty, using Recirculation.

recirculation-chartbeat

A charming article with high Recirculation—say, with a rate north of 30%—opens doors for your website, but only as long as people are reaching it to begin with. So the real-time action here is to promote this article as much as possible. (Naturally, this drives more visitors from this particular article to your other pages.) More important, look to promote it via side-door traffic sources, through social media, linking partners, or search engines via SEO tactics.

The reason I say this is that these are the primary referral sources for new visitors, and these types of readers are the hardest to draw deeper into your website. So now’s the chance to put your best foot forward. The other reason I like to focus here is because we’ve seen that new visitors with three minutes of Engaged Time are twice as likely to return next week than those with one minute of Engaged Time. In this case, you’re putting your site in the best position to drive that number up, by sending visitors deeper and increasing their exposure.

So what’s the long-term action here? Beyond the quality of the initial article itself, learn what’s working with your packaging and article structure, too, and repeat it. What was it about the second article that caused people to click into them from the first? Where were the links located on the first article the reader was on (in a widget, embedded in the sidebar)? How did you choose the links you embedded to get users to journey deeper? These are all things to think about on your road to higher Recirculation, and eventually, a more loyal audience.

One extra note: I embedded a couple links in this post. Did you notice how these links open in new windows to more interesting content on our blog? Recirculatin’ while dropping facts about recirculatin’…

Chartcorps Challenge: Developing Your Website’s New, Returning & Loyal Visitors

March 19th, 2014 by Clara

chartcorps-challenge

Growing an audience is about doing two things: getting new visitors in the door and getting them to come back. Many websites can successfully pull off one of the two, but it’s far more difficult pulling off both. If your goal as a publisher is to convert your fly-by visitors into die-hard loyalists, then you need to successfully meet both challenges. That’s where we come in.

Take a look at your Chartbeat Publishing Dashboard‘s “visitor frequency” module:

visitor-frequency

As you can see here, there are currently 7,734 new visitors, 8,424 returning visitors, and 6,274 loyal visitors on this website. Here’s a quick refresher on those definitions: New visitors are the folks in your audience who are visiting the site for the first time in at least 30 days. Loyal visitors have visited on eight or more days of the last 16 days. And returning visitors fall somewhere in between; they’ve been here recently, but not with enough frequency to be considered loyal. Understanding the composition of your audience is key. Here’s why:

Often times, a website will have a high number of new visitors and a low number of loyal visitors, as is the case here. That means the website is doing a great job attracting new visitors, but it needs to work harder to bring folks back again. If you’re in this camp, you need to develop a retention strategy. Even a simple newsletter can go a long way.

Conversely, a website might face the opposite challenge: a low number of new visitors and a high number of loyal visitors. That means there’s a solid core audience, but the website isn’t doing enough to broaden that base of loyalists. That requires the development of an acquisition strategy, and a stronger social media presence might be in order.

Of course, as you click to pivot on any one of these segments, you might notice that different articles or types of content are resonating among each segment. In other words, some content may do a great job of attracting new visitors whereas some pieces may sustain your loyal readers. To go one step further, you can look at the composition of your audience as it relates to the sections of your website. For example, Sports readers may come every day during football season, but Opinion readers may only come through Facebook once a week.

So, how does your audience stack up? Let us know at support@chartbeat.com.

Want to learn more about how to use Chartbeat Publishing to grow your audience? The Chartcorps is hosting a “Audience 101” webinar on Thursday, March 27 at 1 p.m. EST. Sign up now.

10 Ways to Analyze Your Audience’s Behavior with Chartbeat Publishing

January 9th, 2014 by Clara

The new Chartbeat Publishing has been out in the wild for over a month and we’re excited about the enthusiastic reactions we’ve been getting from you guys. We built the dashboard from the ground up with quality in mind so that you, as digital publishers, understand your top-notch content as well as the most valuable visitors coming through your site’s doors.

All across the new Chartbeat Publishing dashboard, we’re breaking down your audience in a number of new ways, as well as highlighting the areas on your site where unique opportunities are happening — so that you can take action in the moments that matter.

I want to help you get rocking and rolling with the new dashboard, so here’s a quick round-up of 10 tips for the new dashboard. In the near future, we’ll be sharing more blog posts dedicated to helping you get comfortable and easily master the new Chartbeat Publishing.

10 Ways to Analyze Your Audience’s Behavior with the New Chartbeat Publishing

Chartbeat Publishing dashboard

  1. Track the percentage of your audience that’s clicking from one article page and moving to another page with Recirculation. It measures how well traffic is flowing, and it gauges stickiness—your ability to keep visitors reading and hanging around your website.

  1. See what makes your new, returning, and loyal visitor segments tick with the Visitor Frequency module. Our tooltip-style benchmarks give you a sense of whether you’re over- or under-performing among any particular audience segment.

  1. Pivot on Mobile to find out what engaged mobile visitors are reading and which referrers are sending them to your website. Get visualizations of your mobile-versus-desktop breakdown over the past day, 7 days, or 30 days.

  1. Look specifically at the visitors coming from your top five countries, cities, regions, or designated market areas (DMA) with new Location filtering. It’s just one of the many ways you can examine the audience you care about most.

  1. Track your Top Pages and easily uncover the pages with relatively higher or lower Engaged Time—the bold green and red colors make it super easy to spot anomalies, so you can zero in and focus your attention.

  1. Identify the pages that are drawing in the most new visitors, relative to your website’s average, with Acquiring badges. These are the pages that are doing a good job of making a first impression on your website’s first-time visitors.

  1. Surface pages where visitors are exhibiting a higher propensity to return with Retaining badges. Visitors on these pages are spending a relatively higher amount of time engaging, or are recirculating from these pages at a higher rate.

  1. See which Referrers are bringing in valuable visitors which a higher propensity to return. You can mouse over any referrer to get the return rate of visitors coming through that referrer, plus a couple tips on how to boost that return rate.

  1. Find out which tweets are actually sending the most visitors through to your website in real time with Tweets by Traffic. Your social media team might be inclined to either retweet or reply and kick off a conversation.

  1. Apply multiple filters to your data and analyze complex audience segments. It’s great to know who comes from Facebook, but what about those visitors coming from Facebook who are loyal? Or the Facebook visitors from New York?

These are just some of the new features on the new Chartbeat Publishing. If you have questions or want to learn more, get in touch with us at support[at]chartbeat[dot]com. Send us your feedback or let us know which features you’re using the most!