Building an Entire Product in 6 Weeks (How We Built the Chartbeat Paid Content Tool)

July 9th, 2014 by Harry

A little while ago we released our Paid Content product after two consecutive six-week sprints. The first six weeks were spent creating the MVP, and the second six weeks were spent polishing it up. This is the breathless tale of those first six weeks. Part 1: Research This whole thing began because we saw that ... Keep reading

Attention Web World Cup: Follow Along with Our Bracket for the Round of 16

June 27th, 2014 by Dan

After two weeks of intense international web engagement, our bracket for the Attention Web World Cup is set. Many of the groups came down to the very last game, and if you’ve been following along, you witnessed the excitement of Honduras narrowly edging out Switzerland by one second and the USA keeping their two-second halftime ... Keep reading

Attention Web World Cup: The Final Week of the Group Stage

June 23rd, 2014 by Dan

If you’re anything like me, you’re still in a zombie-like stupor over the last 30 seconds of Sunday night’s USA-Portugal game. It’s astounding how drastically hopes, dreams, and expectations can change in a mere half minute. Wait, we’re talking about the Attention Web World Cup, right? Well, in that game, the U.S. was triumphant in ... Keep reading

On Engagement & Viewability: Why Quality Content Makes Good Business Sense

June 19th, 2014 by Josh

On March 31, the Media Rating Council (MRC) announced it was lifting its advisory on viewable impressions for display advertising, bringing the industry one step closer to transacting on viewability for the first time. The point at which publishers are asked to deliver highly viewable campaigns is rapidly approaching. If you haven’t started to develop a strategy to maximize ... Keep reading

Attention Web World Cup: Weekend 1 Update

June 16th, 2014 by Dan

Last week was the start of the World Cup, which meant the kickoff of Chartbeat’s Attention Web World Cup. We’re just 11 matches in and we’ve already seen some pretty awesome games. Some of my favorites include: The Netherlands soundly defeating the defending champs; Costa Rica surprising Uruguay with a 3-1 upset; and Switzerland scoring ... Keep reading