Make Sure Your Advertising Team Attends This Webinar

June 6th, 2014 by Juliana

tl;dr You advertising/sales colleagues can now sell ads based on your audience’s Engaged Time with Chartbeat ads tools. Tell them to go to this webinar to learn more (oh, and you can come, too). I know a lot of our Chartbeat Publishing users are producing valuable content that captures the attention of often-distracted online visitors ... Keep reading

10 Lessons from Our Breakfast Engagement

May 23rd, 2014 by Phillip Smith

With a few days to reflect, review, and receive feedback, one thing is pretty clear: Monday’s “Breakfast Engagement” event was just the beginning of a very necessary conversation. What advertisers and publishers measure, and what matters to audiences is still evolving rapidly. If we're going to be stuck with a few simple metrics, let's make ... Keep reading

The Financial Times Is Selling Time to Advertisers (with Chartbeat!)

May 22nd, 2014 by Juliana

The online advertising world is buzzing today over the announcement from the Financial Times, published in The Drum, that the company is starting to sell its ads inventory using time—audience exposure time to ads, specifically—as a currency. The Financial Times has partnered with Chartbeat to measure and now monetize their audience’s time and attention. In The Drum, Jon ... Keep reading

Thanks for Coming to Our Internet Week Event, New York

May 22nd, 2014 by Lauryn

To the 100 or so of you media brainiacs who joined us for BBQ and beverages on Monday evening, thank you for making the event a smart and fun one—and by “fun” I mean actually fun, like, the kind where the whole room was smiling and bouncing with an equal amount of laughter and intelligent ... Keep reading

It’s Time for the Attention Web

May 19th, 2014 by Kyle

The web has changed in a lot of ways over the years, but pageviews and impressions predominantly remain as the metrics by which many publishers and advertisers measure the so-called success of their content and campaigns. It’s time for a change. It’s time for the Attention Web, which puts a premium on high-quality content—where publishers are rewarded for feats ... Keep reading