Why We’re Partnering with Chartbeat to Create Engaging and High-Quality Content

March 17th, 2014 by Dan Cross

One of my primary responsibilities as Penton’s Director of Content Analytics is to ensure our 300+ person content team across 17 extremely niche verticals (Heard of National Hog Farmer? Yep, that’s one of ours) has access to timely, relevant web data, to allow them to create engaging content.  In an attempt to do that, we inundate ... Keep reading

The Financial Times Talks Ads, Viewability, and Chartbeat with ClickZ

March 13th, 2014 by Juliana

Fake iceberg copy Curious to know what one of the boldest minds in online advertising is thinking about these days? Check out what Jon Slade, Commercial Director for Global Digital Advertising and Insight for the Financial Times, shares in a recent piece by ClickZ, “The Financial Times’ Perspective on Ad Viewability.” In this pithy piece, Slade talks about ... Keep reading

4 Myths About the Web, by CEO Tony Haile

March 10th, 2014 by Kyle

Writing for Time.com yesterday, our fearless leader Tony Haile thoroughly debunked four myths about the Web. It turns out, clicking on an article isn’t the same thing as actually reading it, there’s no relationship between social sharing and engagement, native advertising has an attention deficit disorder, and conventional wisdom about ad placement is totally upside down. We’re ... Keep reading

5 Questions Our Analytics Dashboard Answers for Social Media Managers

March 3rd, 2014 by Kyle

chartbeat-twitter-analytics There are a number of social media analytics platforms that tally tweets, retweets, mentions, hashtags—the works. And certainly there are cases in which these measures can be helpful, but they’re no proxy for true audience engagement. They’re surface-level metrics, and they don’t tell you the whole story. As a social media editor, you need to ... Keep reading

Where Views Fail and Why Measuring Your Audience’s Time Is So Important

February 6th, 2014 by Lauryn

Today, Upworthy introduced a metric they’re using on their content, which they’re calling Attention Minutes. As we’ve done with our friends at Medium and the good folks at YouTube when they’ve introduced ways to understand how their audience is engaging with content beyond clicks and pageviews, we’re extending a giant virtual high five. It’s another big ... Keep reading