We’re headed to #ONA16!

September 13th, 2016 by Katie

On Thursday, the Chartteam is taking a little trip out of NYC and over to Denver for #ONA16.This is one of our favorite events of the year, always filled with fun and engaging discussions with the industry’s brightest – and we don’t want to miss you! We’ll be holding down the fort at booth M11 […] Keep reading
What time of day is the best for social sharing?Social media strategists are constantly testing and re-testing to find the answer to this timeless question. Of course, time of day nuances will vary based on your specific audience, but we took a look at the wealth of data from sites in our network to see how social traffic compares […] Keep reading

Scrolling in the Deep

August 10th, 2016 by Katie

To scroll or not to scroll? When 35% of desktop users leave a page before scrolling down at all, you should do whatever you can to capture the attention of the other 65% and make sure they’re actually reading your content.How readers are moving around on your pages — particularly, how far down the page they’re scrolling […] Keep reading
Data is addicting. Like a “runner’s high,” it’s a great feeling when you get that data moving in all the right directions. And the same principles that guide a dedicated running practice can also inform your data culture: look at your data in doses, meaningfully measure how you’re doing, change your routine, measure again, and […] Keep reading
Audience development is about the long game – it’s a marathon, not a sprint. It’s about how the day-to-day successes of individual stories can replicate on a site- or publisher-level, and this can’t be done without first benchmarking team performance against bigger, organizational goals like audience engagement, reach, or revenue.It’s not just about clicks, or engagement, or […] Keep reading