Chartbeat Report: Understanding Your Social and Homepage Audience

We partnered with Sarah Marshall at on a study about homepage and social audience behaviors. Over a month-long period our data scientist Josh Schwartz analyzing traffic of over 60 billion page views across the Chartbeat universe of sites. Focusing on  homepage and social audiences revealed some distinct insights – like that while visitors from Facebook have a higher Average Engaged Time, Twitter visitors are more likely to return to the site within one week (a 33% return rate to be exact). published the results today, and the study’s insights are included right here in this very blog post. You can also access the full report as a PDF here.

We’re happy to respond to your questions and feedback in the Comments section below, so please ask away. And data-specific questions can always be sent to Josh via Twitter too.


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