Articles written by Alex Carusillo
MRC Accredits 21 Chartbeat Metrics Including Viewability and Active Exposure Time
In summer 2013, we introduced our first advertising tool to help premium publishers monetize their audience’s attention. 15 months later, that one tool is now part of an expanded platform…
Meet the New Additions to Chartbeat Publishing for Ad Sales
We’re rolling out some big additions to Chartbeat Publishing for Ad Sales this week and with these new features come some new ways of thinking. For a while now, we…
How Long Are Viewable Impressions Actually Seen?
On Friday, Digiday wrote a piece examining some assumptions that are all too often made about the way people read on the internet. It covered a bunch of our favorite stuff…
Introducing Chartbeat Publishing for Ad Sales
Through our Chartbeat Publishing product, we’ve spent the last three years getting to know the ins and outs of the editorial teams inside major media sites and building things to…
(Re)Introducing Replay
Real time is pretty great, right? It can be a complex tool that helps inform future action or it can be a simple, visceral thing that just feels totally awesome (and watching…
Our next big thing starts now: Chartbeat iOS App 2.0 (v1)
So let’s get the most important thing out of the way first: the new Charbeat iOS App is available for all Chartbeat and Chartbeat Publishing users and you can download…
Introducing: Highlight
We like to think of ourselves as internet super geniuses and pretend that all of our ideas come out of our heads fully formed and fully great. But – truth…
Updates to Your Content View
We spend a lot of time releasing totally new stuff over here. New interfaces, new visualizations, new sources of data. Those are the big ones that capture our imagination.But the truth is: big…
Introducing: New Social View
For a lot of people, traffic from social networks can be seen as this big unknown cannon of people who can’t be totally controlled or understood.Sure, tweets drive a bunch…
Designing Data – Part 3: Look at the Data
We’re asked about our design all the time – usually in an incredibly kind way full of high fives and “how’d you do that?!”s but sometimes in a “ugh, did…
Designing Data – Part 2: User Research
We’re asked about our design all the time – usually in an incredibly kind way full of high fives and “how’d you do that?!”s but sometimes in a “ugh, did…