Articles written by Jack Neary
A Conversation with LADbible on Engaging Generation Social
LADbible’s Jon Birchall and Anna Cole joined us for a recent webinar to discuss how they keep up with younger audiences, utilize data in their day-to-day operations, and prioritize engagement.We’ve pulled…
Holiday Content Trends Unwrapped
The following is an excerpt from our new holiday content trends report with Tubular Labs. In this report, you’ll unlock the holiday magic of content insights that supercharge your on-site…
Global audience insights from the third quarter of 2023
In the third quarter of 2023, Average Engaged Time was highest in the Middle East, Search traffic grew in Southeast and Central Asia, and pageviews from Social continued to decline.Read…
Facebook traffic to news and media sites continues to fall
If you’ve noticed a drop in Facebook traffic this year, you’re not alone. Amid reports of declining referrals across the globe as well as the recent implementation of a news…
How widely do visitors read across news and media sites? Our data on breadth of visit
There’s a clear link between Recirculation and loyalty. The deeper a visitor gets into your site, the more likely they are to return. To keep visitors on site and engaged,…
Global audience insights from the second quarter of 2023
In the second quarter of 2023, Average Engaged Time was highest in Africa, Mobile audiences continued to grow in Southeast and Central Asia, and pageviews from Social declined across the…
When does news become old news? How traffic source, topic, and more impact the lifespan of an article
In an age where readers receive real-time notifications every time news breaks, how long can we expect a given article to hold an audience’s attention, and does it differ depending…
3 things we learned about social media traffic in 2022
This is part 1 of a 2 part series. For a more detailed look at recent search patterns, please read our companion piece on the Echobox blog.In the past few years…
Global audience insights from the first quarter of 2023
In the first quarter of 2023, Average Engaged Time declined in the Middle East, Mobile audiences grew in Southeast and Central Asia, and loyal readership remained highest in Central /…
Google Discover now available in the Real-Time Dashboard
As publishers increasingly see referral traffic from Google products other than organic search, one source that we’ve been monitoring closely is Google Discover. While previously the best way to see…
Global audience insights from the fourth quarter of 2022
In the last quarter of 2022, Engaged Time rose in the Middle East, Mobile audiences grew in Southeast Asia, and pageviews from social networks declined across the world.Read on for…
Intern Spotlight: Product Marketing with April Zeng
Going into this internship, I was excited to learn more about product marketing and the technology industry. While my previous UX/UI projects and internships had given me experience in designing…