Articles written by Jill Nicholson
Audience Data You Need: New Audience and Subscriber Reports, Real-Time Metrics
As pandemic-era unpredictability has made it ever more difficult to rely on ad revenue, publishers have had to amp up their reader-revenue and subscription strategies as quickly as possible. That’s meant…
Facebook traffic drops, but not all regions have been affected
Chartbeat customers often ask about global referrer trends, to help put their own data into context. In recent weeks, several of our partners have reported seeing a notable drop in…
How to set internal metrics and competitive benchmarks for success
Publishers shouldn’t have to silo their internal metrics and competitive benchmarks — there’s ways to combine the best of both datasets to set clearer performance goals.I recently co-hosted a webinar…
Run your own social media experiments in 4 key steps
Content creators understand the importance of a defined social media strategy, but how well do they actually know their social audiences? We know that social audiences interact with content in different…
Improving the user journey: Answers to 3 common content planning questions
During a recent webinar, Understanding the Data Behind Your Traffic, Engagement, and Content Strategy, I joined MarketMuse Chief Product Officer Jeff Coyle to answer some burning questions facing content creators…
What happens when coronavirus fatigue sets in? Our traffic and engagement analysis
Chartbeat’s most recent analysis of coronavirus readership data suggests that despite the continuous flow of traffic and coverage from news providers, we’re seeing the onset of reader fatigue. While coverage…
How is coronavirus impacting the news? Our analysis of global traffic and coverage data
The attention that coronavirus (aka COVID-19) is accumulating from journalists is unprecedented — 1.3 million articles and counting. Engagement with COVID-19 content is also without parallel. Audiences are engaged with…
Capitalizing on readership during major news events
What do reader trends during the 2016 U.S. presidential election and Brexit vote tell us about how audiences tend to consume content during major breaking news events?While search, direct, and…
YouTube outage drives 20% increase in traffic
Last Tuesday, YouTube experienced an outage for about an hour and the internet got a taste of what would happen if the platform disappeared. The results were surprising: internet behaviors…
ONA18 Recap: Reader Engagement goes Mobile
The Chartbeat team was delighted to spend time with our industry friends and partners recently at ONA18, held in Austin, Texas. The conference yielded lively conversations, both off- and onstage….
Learn from previous coverage to help plan future stories
In the wake of covering major events — like the G8 Summit, Fashion Week, or the World Cup — it’s good to look back and evaluate the performance of your…
Create a culture of newsroom experimentation
Reader behavior patterns have changed dramatically over the past few years. Readers used to be addicted to things like newspapers, but now they’re addicted to something else — instant insights,…