Articles written by Jill Nicholson

16 results
Research

Facebook traffic drops, but not all regions have been affected

Chartbeat customers often ask about global referrer trends, to help put their own data into context. In recent weeks, several of our partners have reported seeing a notable drop in…

by Jill Nicholson
Posted on
Research

Declining coverage of — and engagement with — COVID

The Chartbeat team looked at the number of global articles published about the COVID pandemic in 2021 and the average time readers spent with those articles, to see how vaccine…

by Jill Nicholson
Posted on
Event

How to set internal metrics and competitive benchmarks for success

Publishers shouldn’t have to silo their internal metrics and competitive benchmarks — there’s ways to combine the best of both datasets to set clearer performance goals.I recently co-hosted a webinar…

by Jill Nicholson
Posted on
Research

Run your own social media experiments in 4 key steps

Content creators understand the importance of a defined social media strategy, but how well do they actually know their social audiences? We know that social audiences interact with content in different…

by Jill Nicholson
Posted on
Event

Improving the user journey: Answers to 3 common content planning questions

During a recent webinar, Understanding the Data Behind Your Traffic, Engagement, and Content Strategy, I joined MarketMuse Chief Product Officer Jeff Coyle to answer some burning questions facing content creators…

by Jill Nicholson
Posted on
Research

What happens when coronavirus fatigue sets in? Our traffic and engagement analysis

Chartbeat’s most recent analysis of coronavirus readership data suggests that despite the continuous flow of traffic and coverage from news providers, we’re seeing the onset of reader fatigue. While coverage…

by Jill Nicholson
Posted on
Research

How is coronavirus impacting the news? Our analysis of global traffic and coverage data

The attention that coronavirus (aka COVID-19) is accumulating from journalists is unprecedented — 1.3 million articles and counting. Engagement with COVID-19 content is also without parallel. Audiences are engaged with…

by Jill Nicholson
Posted on
Product

Capitalizing on readership during major news events

What do reader trends during the 2016 U.S. presidential election and Brexit vote tell us about how audiences tend to consume content during major breaking news events?While search, direct, and…

by Jill Nicholson
Posted on
Research

YouTube outage drives 20% increase in traffic

Last Tuesday, YouTube experienced an outage for about an hour and the internet got a taste of what would happen if the platform disappeared. The results were surprising: internet behaviors…

by Su Hang
Posted on
Event

ONA18 Recap: Reader Engagement goes Mobile

The Chartbeat team was delighted to spend time with our industry friends and partners recently at ONA18, held in Austin, Texas. The conference yielded lively conversations, both off- and onstage….

by Jill Nicholson
Posted on
Product

Learn from previous coverage to help plan future stories

In the wake of covering major events — like the G8 Summit, Fashion Week, or the World Cup — it’s good to look back and evaluate the performance of your…

by Jill Nicholson
Posted on
Product

Create a culture of newsroom experimentation

Reader behavior patterns have changed dramatically over the past few years. Readers used to be addicted to things like newspapers, but now they’re addicted to something else — instant insights,…

by Jill Nicholson
Posted on