Articles written by Jill Nicholson

13 results
Research

Run your own social media experiments in 4 key steps

Content creators understand the importance of a defined social media strategy, but how well do they actually know their social audiences? We know that social audiences interact with content in different…

by Jill Nicholson
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Research

Improving the user journey: Answers to 3 common content planning questions

During a recent webinar, Understanding the Data Behind Your Traffic, Engagement, and Content Strategy, I joined MarketMuse Chief Product Officer Jeff Coyle to answer some burning questions facing content creators…

by Jill Nicholson
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Research

What happens when coronavirus fatigue sets in? Our latest traffic and engagement analysis

Chartbeat’s most recent analysis of coronavirus readership data suggests that despite the continuous flow of traffic and coverage from news providers, we’re seeing the onset of reader fatigue. While coverage…

by Jill Nicholson
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Research

How is coronavirus impacting the news? Our analysis of global traffic and coverage data

The attention that coronavirus (aka COVID-19) is accumulating from journalists is unprecedented — 1.3 million articles and counting. Engagement with COVID-19 content is also without parallel. Audiences are engaged with…

by Jill Nicholson
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Product

Capitalizing on readership during major news events

What do reader trends during the 2016 U.S. presidential election and Brexit vote tell us about how audiences tend to consume content during major breaking news events?While search, direct, and…

by Jill Nicholson
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Research

YouTube outage drives 20% increase in traffic

Last Tuesday, YouTube experienced an outage for about an hour and the internet got a taste of what would happen if the platform disappeared. The results were surprising: internet behaviors…

by Su Hang
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Event

ONA18 Recap: Reader Engagement goes Mobile

The Chartbeat team was delighted to spend time with our industry friends and partners recently at ONA18, held in Austin, Texas. The conference yielded lively conversations, both off- and onstage….

by Jill Nicholson
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Product

Learn from previous coverage to help plan future stories

In the wake of covering major events — like the G8 Summit, Fashion Week, or the World Cup — it’s good to look back and evaluate the performance of your…

by Jill Nicholson
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Product

Create a culture of newsroom experimentation

Reader behavior patterns have changed dramatically over the past few years. Readers used to be addicted to things like newspapers, but now they’re addicted to something else — instant insights,…

by Jill Nicholson
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Product

The Historical Habit: When and How to Use your Historical Data

In this ongoing series, I’ll walk you through tips and tricks for using Chartbeat editorial analytics tools and data to its full advantage — by helping you connect that data…

by Jill Nicholson
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Product

How to Run Your Own Facebook vs. Twitter Experiments

In this ongoing series, I’ll walk you through tips and tricks for using Chartbeat data to full advantage — helping you connect data-driven actions to increased unique visitors, loyalty, and…

by Jill Nicholson
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Product

How to: Use Video Data to Experiment and Validate Strategy

In this ongoing series, I’ll walk you through tips and tricks for using Chartbeat editorial analytics tools and data to its full advantage — helping you connect data-driven actions to…

by Jill Nicholson
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