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Global audience insights from the third quarter of 2023
In the third quarter of 2023, Average Engaged Time was highest in the Middle East, Search traffic grew in Southeast and Central Asia, and pageviews from Social continued to decline.Read…
How widely do visitors read across news and media sites? Our data on breadth of visit
There’s a clear link between Recirculation and loyalty. The deeper a visitor gets into your site, the more likely they are to return. To keep visitors on site and engaged,…
Numbers to watch: Analyzing video viewership and page engagement
Consumption of news video is on the rise, both in terms of the percentage of news consumers who watch and the amount of time they spend watching. This statistic appears…
How to set internal metrics and competitive benchmarks for success
Publishers shouldn’t have to silo their internal metrics and competitive benchmarks — there’s ways to combine the best of both datasets to set clearer performance goals.I recently co-hosted a webinar…
Optimizing the reader journey for desktop and mobile audiences
We’ve seen that desktop and mobile readers differ in their content consumption behaviors. This also means that meeting your audience where they are most likely to discover your content is…
Decoding Facebook data to understand the true drivers of engagement, loyalty
Engaging the right audiences on Facebook does not have to feel like grasping at straws — you already possess the resources for a strategy that drives greater engagement loyalty. This…
Improving the user journey: Answers to 3 common content planning questions
During a recent webinar, Understanding the Data Behind Your Traffic, Engagement, and Content Strategy, I joined MarketMuse Chief Product Officer Jeff Coyle to answer some burning questions facing content creators…
3 social media tips from Chartbeat that will enhance your presence across channels
We think it’s useful for global content creators to revisit their social media strategies on a regular basis, given the importance of real-time and historical data to inform optimizations —…
How is coronavirus impacting the news? Our analysis of global traffic and coverage data
The attention that coronavirus (aka COVID-19) is accumulating from journalists is unprecedented — 1.3 million articles and counting. Engagement with COVID-19 content is also without parallel. Audiences are engaged with…
3 questions Chartbeat’s Heads Up Display can answer when time matters
The speed at which timely information is communicated to your audiences is critical during key events. Just as important are the real-time adjustments you can make to ensure audiences can…
How mobile homepage optimization deepens engagement for content creators
Nearly 40% of direct visits take place on mobile devices and in the next two years, we see that number surpassing 50% of mobile homepage visits. This is great news for…
The flip to mobile-first
It is official: we are finally “mobile-first.” At the conclusion of Q2, we reached the much-anticipated pivot point when all Mobile traffic (direct and referred) caught up with Desktop (see…