Tony chatted with Sarah Marshall of Journalism.co.uk about the role of analytics in the newsroom.

They talked about everything from uncovering hidden interest points in lesser-known players during the NFL draft and Glenn Beck using online audience interests to inform his radio and TV content to the fear of the “tyranny of the popular” in the newsroom and how being great journalist is just like being a great parent.

Have a listen to it all, and let us know how you think data has impacted how you create and consume the news.