Articles written by Kyle
Download the Summer 2014 Quarterly
When we speak with publishers and advertisers, one thing is always very clear to us: Almost as if by their very nature, they’re ready with pen and pad to learn everything…
It’s Time for the Attention Web
The web has changed in a lot of ways over the years, but pageviews and impressions predominantly remain as the metrics by which many publishers and advertisers measure the so-called success of…
Does Native Ad Content Work?
As Advertising Week Europe gets into full swing in London, native advertising is undoubtedly the talk of the town. Our own UK representative, Chartbeat CEO Tony Haile, couldn’t make it…
4 Myths About the Web, by CEO Tony Haile
Writing for Time.com yesterday, our fearless leader Tony Haile thoroughly debunked four myths about the Web. It turns out, clicking on an article isn’t the same thing as actually reading…
5 Questions CBP Answers for Social Media Managers
There are a number of social media analytics platforms that tally tweets, retweets, mentions, hashtags—the works. And certainly there are cases in which these measures can be helpful, but they’re…
2014 Trends in Online Journalism
At Chartbeat, we have the great privilege of working with thousands of the world’s online publishers, giving us access to one of the most interesting data sets ever. (Ever!) So,…
Meet the Weekly Audience Perspective
Earlier this year, we rolled out the Daily Content Perspective. Our goal was not only to give our clients an end-of-day summary, but also to provide more context and color,…
Sweet Slides: Highlights from Our Webinar
On Wednesday, we hosted a webinar, “Preparing for the Data-Driven Future of Publishing,” with Tony, our CEO, and Joe, our product owner. They talked quite a bit about the next…
Experimenting in Loyalty Conversion with WNYC: Achieving Mobile-Desktop Parity
Nowadays, it’s pretty dang tough making an argument against the importance of mobile. Sure, in 2009, mobile represented a measly 1% of global Internet traffic. But in 2012 – the…
Experimenting in Loyalty Conversion with WNYC: The Power of Complementary Content and The Big Mobile Question
A couple weeks ago, we kicked off our experiment in loyalty conversion with our good friends at WNYC’s On the Media. Inarguably, the show is one of WNYC’s crown jewels;…
Experimenting in Loyalty Conversion with WNYC: The Kickoff
A few months ago, we sat down with the good folks at WNYC in their Lower Manhattan offices, wanting to get their feedback on some new products and features we…
Chartbeat Growing Like a Magic Beanstalk: Popular Solution Among Top 500 Websites, Says Study
We’re a science-y bunch at Chartbeat. So our hearts were aflutter when we were mentioned in a study. Last week, Switched On Media published the results of a study that…