Articles written by Alexandra Northington
Say Hello to Spike Alerts in Slack
Just before the holidays we launched an integration with Slack, giving you access to real-time Chartbeat data within your very own Slack channels. Today we’re excited to announce the addition…
New Slack + Chartbeat Integration
Chartbeat Separation Anxiety (CSA) is real. We understand. But fear not. We’ve got a little present for you just in time for the holidays. Say hello to the new Slack…
Facebook is Now Taking Into Account Time Spent on Stories
Facebook announced today that it’s updating its News Feed ranking in an effort to show users more of the content that matters to them. The social network will now be…
Metrics 101: Lifetime Exposure
As part of our larger efforts to help build an Attention Economy—in which success is measured not by clicks and pageviews but by time and audience attention earned—we’ve publicly released…
Metrics 101: Average Active Exposure Time
As part of our larger efforts to help build an Attention Economy—in which success is measured not by clicks and page views but by time and audience attention earned—we’ve publicly…
Metrics 101: Viewability
As part of our larger efforts to help build an Attention Economy—in which success is measured not by clicks and pageviews but by time and audience attention earned—we’ve publicly released…
80% of Publishers Interested in Transacting on Time: Digital Content Next Report
Earlier today Digital Content Next, an organization representing over 50 premium publishers, released a study and special report outlining how digital publishers currently view and use time-based metrics and what…
Tony Haile’s Data State of the Union
A few weeks ago everyone’s favorite Brit (who just happens to be our CEO) Tony Haile gave a talk at the annual Online News Association conference in Chicago. During his…
Advertising Week Roundup
We heard about it on panels. We read about it online. We saw lots of folks talking about it on Twitter. What’s it, you ask? Time. Or more specifically, attention….
We’re Heading to #ONA14
Tomorrow, the Chartbeat crew is headed to the Windy City to set up camp at the Online News Association’s annual conference. Tony, Dustin, Nik, Bill, Jared, and I are looking…
What Does Viewability Mean for Advertisers?
This is the third post in a series about online advertising measurement and methodologies. Feel free to email me or post in the comments section about topics you’d like to see covered…
What Does Viewability Mean for Publishers?
This is the second post in a series about online advertising measurement and methodologies. Feel free to email me or post in the comments section about topics you’d like to…