Posts Tagged ‘Chartbeat Publishing for Editorial’

10 Ways to Analyze Your Audience’s Behavior with Chartbeat Publishing

January 9th, 2014 by Clara

The new Chartbeat Publishing has been out in the wild for over a month and we’re excited about the enthusiastic reactions we’ve been getting from you guys. We built the dashboard from the ground up with quality in mind so that you, as digital publishers, understand your top-notch content as well as the most valuable visitors coming through your site’s doors.

All across the new Chartbeat Publishing dashboard, we’re breaking down your audience in a number of new ways, as well as highlighting the areas on your site where unique opportunities are happening — so that you can take action in the moments that matter.

I want to help you get rocking and rolling with the new dashboard, so here’s a quick round-up of 10 tips for the new dashboard. In the near future, we’ll be sharing more blog posts dedicated to helping you get comfortable and easily master the new Chartbeat Publishing.

10 Ways to Analyze Your Audience's Behavior with the New Chartbeat Publishing

Chartbeat Publishing dashboard

  1. Track the percentage of your audience that’s clicking from one article page and moving to another page with Recirculation. It measures how well traffic is flowing, and it gauges stickiness—your ability to keep visitors reading and hanging around your website.

  1. See what makes your new, returning, and loyal visitor segments tick with the Visitor Frequency module. Our tooltip-style benchmarks give you a sense of whether you’re over- or under-performing among any particular audience segment.

  1. Pivot on Mobile to find out what engaged mobile visitors are reading and which referrers are sending them to your website. Get visualizations of your mobile-versus-desktop breakdown over the past day, 7 days, or 30 days.

  1. Look specifically at the visitors coming from your top five countries, cities, regions, or designated market areas (DMA) with new Location filtering. It’s just one of the many ways you can examine the audience you care about most.

  1. Track your Top Pages and easily uncover the pages with relatively higher or lower Engaged Time—the bold green and red colors make it super easy to spot anomalies, so you can zero in and focus your attention.

  1. Identify the pages that are drawing in the most new visitors, relative to your website’s average, with Acquiring badges. These are the pages that are doing a good job of making a first impression on your website's first-time visitors.

  1. Surface pages where visitors are exhibiting a higher propensity to return with Retaining badges. Visitors on these pages are spending a relatively higher amount of time engaging, or are recirculating from these pages at a higher rate.

  1. See which Referrers are bringing in valuable visitors which a higher propensity to return. You can mouse over any referrer to get the return rate of visitors coming through that referrer, plus a couple tips on how to boost that return rate.

  1. Find out which tweets are actually sending the most visitors through to your website in real time with Tweets by Traffic. Your social media team might be inclined to either retweet or reply and kick off a conversation.

  1. Apply multiple filters to your data and analyze complex audience segments. It’s great to know who comes from Facebook, but what about those visitors coming from Facebook who are loyal? Or the Facebook visitors from New York?

These are just some of the new features on the new Chartbeat Publishing. If you have questions or want to learn more, get in touch with us at support[at]chartbeat[dot]com. Send us your feedback or let us know which features you’re using the most!

Introducing the New Chartbeat Publishing for Editorial

December 3rd, 2013 by Joe

Chartbeat Publishing for Editorial

We’ve witnessed incredible changes in the publishing industry over the past few years. As real time has changed the landscape of journalism, it’s touched every aspect of the business. By bringing actionable data front and center, we’ve seen front-line editorial teams make on-the-fly decisions, dramatically redesign products, and even totally reorganize the way their physical environments are set up. Likewise, we're continuing to see exciting developments in online advertising, too, with the advent of new, outside-the-box ad experiences. The jobs of folks in publishing are evolving, so are their tools, and so is the whole business of online media – from the introduction of mainstream native advertising to video and mobile taking center stage.

We’re finally starting to see high-quality content get the attention (and opportunities to monetize it) it deserves. That’s the very heart of  journalism, and that’s been our number-one goal at Chartbeat since… well, forever. When you stop chasing after indiscriminate traffic in the hopes of hitting a page view quota, and you reorient yourself around the goal of growing your loyal audience, everything changes. You’re no longer the dog behind the ice cream truck – you’re now the alpha leading the pack. Focusing on loyalty means that for the first time, goals become aligned across an entire organization. Everything falls in line when you write or produce quality content that drives your audience to return, and when you design audience-friendly products that result in opportunities for monetization – because advertisers want your defined, loyal audience, too. This all underscores the importance of understanding qualitatively how you’re looking at your metrics.

Today, we’re incredibly excited to announce the next evolution of Chartbeat Publishing for Editorial. Nine months ago, we set out to overhaul the entire platform, to rebuild it from the ground up, backend, frontend, the whole deal. And we did – beyond even our own expectations.

The new Chartbeat Publishing bets on that major shift – away from clickbait and chasing indiscriminate traffic and now toward developing a loyal audience. It connects the dots, between quality journalism and a loyal audiencean audience you can monetize.

So, how does the new Chartbeat Publishing help you ?

Understand how visitors are moving through your site
If you’re already familiar with Chartbeat Publishing, you know the number of Concurrents on your website – a real-time tally of your visitors right now – is a great indicator of your current performance. You also know Engaged Time is one of the best barometers for quality, and for visitors’ propensity to return. Our data science team has been hard at work analyzing the metrics that contribute to audience growth, and we’re ready to introduce a new signature metric: Recirculation, the measure of your audience that’s moving from one article to another within a single visit.
Get a better breakdown of your audience

In the past, we all looked at audience quality has been binary – visitors were either new or returning. But we found that binary segmentation wasn't actionable enough if you’re setting out to build a returning and loyal audience. In the new Chartbeat Publishing, we’ve expanded upon this concept with three simple categories: new, returning, and loyal. This breakdown is based on the frequency of visits by your audience. We show you how each segment is performing in real time, and we compare that performance to benchmarks from the past month. Pivoting on each segment individually let’s you narrow your attention, and from there, you can filter down even further by almost any other dashboard attribute.

Rely on quick signals, clues and tips

Every site has its own set of challenges, especially when it comes to audience development. Some need to focus on bringing in new visitors, and others just need to better understand what their core audience is consuming to inform editorial decisions. We’ve sprinkled a little contextual magic throughout the product just for this purpose. You’ll notice different elements turning red if you’re in dangerous territory (or green if you’re really cruising), and the tooltips will help you know what to do. Within top pages, opportunities are called out when content is either helping to acquire new visitors or retain visitors, i.e. hold their attention. We’ll even tell you when a high percentage of video consumption is occurring on a particular page.

Target your top referrers

As Josh Schwartz, our lead data scientist, notes in one of his latest blog posts, external referrers provide the greatest volume of new visitors to websites. But they also provide the greatest challenge in terms of generating actual engagement. Chartbeat Publishing has a new lens through which you can look at your referrers. It’s based on “conversion quality,” and it shows you which referrers have the highest propensity to drive true audience growth. Even better, new tooltips will explain just why. This view is one of the most successful if you want to focus your attention on the visitors who are most likely to return again and again.

With audiences consuming content in dramatically different ways, we knew it was important to allow you to discover completely new patterns, too. With this, we developed a totally new technology platform to allow for multi-segmentation. For example, you can now pivot on the mobile audience from Washington D.C who are consuming content through social channels — all in real time. Additionally, we’re surfacing the specific tweets from your audience that are driving traffic to your site, so you can focus your outreach strategy and know who to engage with.

Journalism is too advanced, too full of smart people, to start every day at zero – to wrangle new traffic every day, to look for any warm body to fill a seat. We’re here to help you focus on the right audience – an audience who knows who you are, likes what you do, and keeps coming back for more.

P.S. Check out more about the new Chartbeat Publishing and let us know what you think!

Meet the Weekly Audience Perspective

November 7th, 2013 by Kyle

Earlier this year, we rolled out the Daily Content Perspective. Our goal was not only to give our clients an end-of-day summary, but also to provide more context and color, uncover significant new insights, and make it simple to understand how things played out over the course of a day. But, in talking to publishers, we’ve come to realize that it’s not just about the content on the page—it’s about building relationships with the people on the page, too.

So, we’re excited to introduce the yin to the Daily Content Perspective’s yang—the Weekly Audience Perspective. Refreshed every Monday morning, the Weekly Audience Perspective gives you a seven-day view of your audience’s behavior, and it can answer lots of questions: Which referrers are sending me the most valuable traffic? How much time are my visitors actively spending with my content? Which visitors are most likely to come back to my site?

And, as with everything we do, we’re emphasizing engagement. Why? Well, because as we learned a few months ago, we know there’s a correlation between visitors’ engagement and their propensity to return. That is, we know that visitors who read an article for three minutes return twice as often as those who read for one minute. So, if you want an audience that returns—and returns often—Engaged Time is one of the best leading indicators out there.

Now, on with the show...

gawker-weekly-audience-perspective

referrers-gawkerZero in on your most valuable referrers

To start building a returning and loyal audience, you first need to know which referrers are driving the most visitor activity and engagement. The Weekly Audience Perspective shows you, with a simple 1-to-10 ranking, which referrers are sending visitors who actually spend time engaging with your content. And, to give you a better sense of who holds sway, it shows the number of articles referrers are linking to over the week.

 

Keep visitors reading, reading, reading...recirculation-gawker

It's not enough to just get visitors to come to your site. You want your visitors to stay awhile, spend time jumping from article to article, diving into long reads. With the Weekly Audience Perspective, it’s easy to know which referrers send quality visitors—the folks who are tuned in—and how well you’re recirculating visitors through your site. See how much time visitors spent on their first page and on subsequent pages.

 

gawker-categoriesGet your best visitors to return more often

There are some visitors who come back again and again and others who visit once and disappear forever. But if you want to build a returning and loyal audience, you need to woo the folks who are most likely to return. The Weekly Audience Perspective tells you the percentage of visitors—from any referrer—that returned to your site, as well as how many returned directly. Three simple categories make it easy to size up your audience.

 

Discover the relationships among sectionsgawker-sections

Not only can you find out which sections are most engaging—giving you a better sense of where your visitors are spending their time—but you can also compare visitor return rates for each section. What’s more, you can gain insight into the relationships among sections and begin to understand how traffic is flowing between them. That’s particularly useful if you want to cross-promote your content across sections.

 

Now, go forth and conquer...

If you're already signed up with Chartbeat Publishing, the new Weekly Audience Perspective is waiting for you. Log in and check it out now—you'll find it under "Perspectives." If you're not already on the Chartbeat Publishing train, we'd love to talk with you and show you more. Give us a call at 646-218-9333 or send an e-mail to productoutreach@chartbeat.com.

Did You Know: What Makes Chartbeat Publishing Different?

September 26th, 2013 by Clara

newsroom-1

We know you have many products in your analytics tool box. And we know that you’re looking for data you can trust when it comes to editorial decisions. As a Chartcorps member who educates and works with clients every day, I am often asked how Chartbeat differs from other analytics and why our data doesn’t match the numbers you might be seeing from another analytics service. Here's a brief overview and I've throw in a nifty cheat sheet too. 

First things first: Let's talk about roots.

Similar to the blazers+jeans career look, Chartbeat Publishing was born and bred in the newsroom. (Tweet this) While several peers offer great options to cover a wide range of clients, these tools are often developed to be one-size-fits-all analytics solutions. In our case, we’ve collaborated with our editorial partners to offer products and features designed to surface data specific to the online publishing workflow.

Beyond-the-basics data

Like any service, Chartbeat does give you standard, bread-and-butter insights on traffic sources and top pages. But it's our additional data, researched and curated by our data science team, that's specifically relevant to digital publishers. We integrate this data into many products and features so that you have what you need at your fingertips 24/7, such as social data on trending content or customized data science power tools like Spike Alerts that identify your potential viral content.

We’re always iterating on tools that integrate into the various roles within your team, like the Chartbeat app, the Heads Up Display and all the useful stuff you can access on the Chartbeat Labs site. However you work and no matter what your responsibilities are, there's data-driven feature or tool that can help you out.

Real-time measuring that matters

We’ve always shirked popular conventions around click or view-based metrics. Instead, we focus on measuring the data that truly gives you a sense of your live, real-time audience. Chartbeat, like an obsessive host, is constantly checking in – pinging your site every fifteen seconds to be exact – taking attendance and tracking how long, on average, your users tend to stick around. This means our metrics typically aren’t going to match what your other analytics are saying. To see specifically how our numbers vary from Google Analytics figures, go to this infographic.

engaged-time

Measuring your audience's interest, not their clicks

From what we understand, working in online publishing is sort of like running as fast as you can whilst juggling, i.e., tons to do in a very short time frame. Thus you need the most accurate stats on real-time traffic moment to moment, quantitatively and qualitatively. It's not enough to show you how many folks are visiting a page –  those stats need life and context. (Tweet this) Enter, Engaged Time. We measure engaged visitor activity by tracking scrolling, mouse movements or keystrokes –  so you know how many people are actively consuming your content and for how long.

Because a reader's Engaged Time correlates with his or her likelihood to return to your site, you need engagement insights no matter what you're working on. Thus, we've integrated our signature metric Engaged Time into many of our features and products.

Get the whole story

Overall, we see value in using Chartbeat as a complementary product with other analytics services. You should always to take a 360-degree view of your site. A bunch of publishers – big and small – find our metrics and tools pretty damn useful for informing a significant part of that 360-degree view when it comes to taking action and making decisions.

No need to memorize – here's a cheat sheet

Cheat Sheet

Did You Know: Mobile vs. Desktop Traffic Breakdown

August 21st, 2013 by Clara

We get it. Your readers are out and about and want to access your content when they’re on the train, in the mall or in bed. That’s why we’ve updated the Chartbeat Publishing dashboard to include info about your mobile and desktop readers – how your readers are consuming your content.

Because Engaged Time is one of our highly-actionable, key indicator metrics, the Mobile vs. Desktop stat is measured using your pool of engaged readers (people on your page right now who are actively reading, typing, or scrolling).

We’re taking your engaged visitors and then breaking that number down between those reading on mobile devices (tablets and phones) and the traditionalists reading content on their laptops or desktops. This metric adjusts as you filter on a section or page level.

Want more insights about the device-based audience behaviors? Our Data Scientist Josh wrote a great piece a few months ago about understanding mobile vs. desktop visitors.

Now that you can track mobile engaged readers on your dashboard, how do you deal with mobile spikes? Is your mobile site optimized for the content you’re on-the-go audience prefers? Let me know in the Comments how you’re creating and promoting content for your mobile readers.